Did you know that Endurance Sportswire is the only press release distribution service specifically for the endurance sports industry? Have some news to share? Click here for more details.

We have 38 new press releases this week.

INDUSTRY ANNOUNCEMENTS

AWARDS

BUSINESS

CONFERENCES & TRADESHOWS

EVENTS

GIVING

PRODUCTS & SERVICES

SPONSORSHIPS

STUDIES

THE INSIDE TRACK

Oura Health, the Finnish maker of smart rings that track health, fitness, and sleep, is reportedly seeking to raise up to $3 billion in a U.S. IPO that could come as early as September, targeting a valuation of more than $16 billion, according to Bloomberg.

Supertri has acquired the Brighton and Hove Triathlon, with the event continuing under its original branding for the September 6, 2026 race before being rebranded as Supertri Brighton from 2027, becoming the company's second UK event after Supertri Blenheim Palace.

Campagnolo has accepted a strategic minority investment from Swiss holding company SPAC SA, which also holds a stake in rival brand Pinarello, marking the first outside stakeholder in the family controlled Italian cycling brand's century long history.

Columbus Components has entered the performance wheel market for the first time with three new carbon wheelsets, including the ultralight Spirit, which uses spokes fused directly to the hub flanges to hit a claimed weight of just 1,249 grams.

New research found popular smartwatches overestimate calories burned by 15 to 25 percent, with Apple the most accurate and Garmin and Samsung the least, and researchers warning the errors could quietly push people hundreds of calories into a surplus each week without them realizing it.

 Indoor cycling platform MyWhoosh will require its top Sunday Race Club competitors to buy and use a specific $789 Favero power meter starting October 4 or lose their eligibility for prize money.

GoPro has agreed to merge with privately held Starman Optical in a $285 million deal that gives Starman a 90% stake in the combined company, with GoPro shareholders receiving $1.14 per share while retaining roughly 10% ownership and continuing to see GoPro's core camera business supported as the combined company expands into AI data centers, defense, and aerospace.

DNF rates in ultramarathons can range from 15% to 40%, and even record-breaking pros like Damian Hall have had to walk away mid-race, raising the question of why quitting isn't always the failure it feels like.

Athletech News has released its inaugural Best Fitness & Wellness Hotels and Resorts list, highlighting top U.S. properties offering high-end gyms, biohacker-friendly programs, and spa treatments for health-focused travelers.

The TCS Sydney Marathon, in its second year as an Abbott World Marathon Major, drew more than 41,000 runners but was marred by timing and finish-line errors, including a false result listing Michael Savvas with a 1:44:01 time and a misidentified Australian Championship winner.

Triathlon coach Jonathan Bruney survived an alligator attack during an Ironman practice swim in the Savannah River by jabbing the reptile in the eye, allowing him to escape with non-life-threatening arm injuries.

A clinical trial found a ketogenic diet reduced liver fat by 67% in people with obesity, prediabetes, and fatty liver disease, outperforming Mediterranean and low-fat diets, which reduced liver fat by roughly 45%, and reversed prediabetes in about half of keto participants.

JOBS

But that’s not all. Check out other great job opportunities on our job board HERE.  

Are you an employer? Let us help you find your next dream candidate.

Do you have ideas on what we can do to improve this newsletter? Respond to this poll and leave a comment. I read every reply.

What did you think of today's newsletter?

Login or Subscribe to participate