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We have 33 new press releases this week.
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The race director behind the Wicked Fast Poconos Marathon says the turnaround cone wasn't where she put it, after the B.A.A. threw out runners' Boston qualifying times over a short course.
Fox Factory sold its Marucci baseball and softball business for $225 million, less than half the $572 million it paid three years ago.
The schedule for next spring's two-day London Marathon came down to a game of rock-paper-scissors, and Catherine Debrunner's win sends the elite women to Sunday.
A new Samsung patent application describes an AI-powered exoskeleton that could change your workout while you're doing it.
Researchers tracked 643 New York City Marathon trainees to see if Strava data could predict an injury a week before it happened.
The UCI's new Future of Road Cycling consultation document acknowledges that "cycling's revenues do not reflect its global popularity," with teams relying on a single sponsor for over 90% of budgets in many cases. Proposed reforms include a more coherent racing calendar, financial fairness mechanisms, GPS tracking, and safety scoring for the closing kilometers of races.
Face glitter is having a moment in outdoor sports, with elite athletes like cross-country skier Jessie Diggins and luge bronze medalist Ashley Farquharson embracing it at marathons, ski races, and endurance events. Athletes describe it as both a psychological boost for grueling challenges and a way to reclaim femininity in male-dominated outdoor spaces, with biodegradable alternatives recommended over microplastic-laden craft glitter.
Jefferies analyst Jonathan Matuszewski says Hoka could become a $100 million plus brand for Academy Sports + Outdoors by 2030, as the shoe brand launches at the retailer this week in a 15-store pilot across Arkansas, Georgia, Louisiana, and Texas. Matuszewski called Hoka one of the most requested brands among Academy customers, noting it could drive incremental traffic and lift average selling price, though possibly at the expense of existing brands like Nike, Brooks, and Asics.
A small study of 11 trained cyclists found that consuming sodium bicarbonate gel during two 3-hour rides improved average power in a 12-minute time trial by roughly 6%, from 239 to 251 watts. Researchers said the compound buffers the hydrogen ions that build up in muscles during intense exercise, though it did not eliminate fatigue and participants reported taste issues.
Ethiopian runner Tigst Assefa won the 2026 Berlin Marathon in 2:11:04, the third-fastest women's marathon ever, despite rupturing her Achilles tendon in the final stretch while chasing the world record. She had been on pace for roughly 2:09:44 through 40 kilometers before slowing dramatically over the final 2.2 kilometers, and underwent surgery for the tear the following Monday.
Elite ultrarunner Camille Herron, 44, has launched an OnlyFans account, gaining approximately 2,300 followers while sharing adult content. Herron said the platform has allowed her to reconnect with a background in dance and music performance, calling it both a creative and financial outlet within a "sex-positive community."
Garmin has acquired Moxy Monitor, a maker of muscle-oxygen sensors, in a move expected to support its upcoming Muscle Battery feature, which tracks SmO2 to measure muscle oxygen saturation during exercise.
Bike Europe's Netherlands-headquartered publisher VMN is shifting focus toward data-driven content, according to Nieuwsfiets. Editor-in-Chief Jan-Willem van Schaik, who joined the outlet in 2007, and Senior Editor Rosie Burgin, who has worked with Bike Europe for more than six years, are both reportedly leaving.
Canadian Running breaks down what your race registration fee actually pays for, permits, road closures, medical services, course certification, insurance, aid stations, timing, and staff, with costs varying significantly between large and small races.
Brandon McNulty became the first American to win the men's road race at the UCI Road World Championships since Lance Armstrong in 1993, soloing to victory 13 seconds ahead of Michael Matthews in Montreal after attacking with roughly 20 miles remaining.
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