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We have 24 new press releases this week.

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THE INSIDE TRACK

Sydney's second year as a World Marathon Major just drew 123,000 ballot applications for about 40,000 spots, up from roughly 5,000 entrants four years ago, see what's fueling the surge in this preview.

Are mega-endurance challenges raising real awareness, or just boosting one athlete's personal profile? Experts and athletes weigh in on the true impact ultra-distance philanthropy.

Skechers claims it's now the second-largest footwear brand in the U.S. by unit volume, fueled by celebrity marketing, comfort innovations, and more than 700 U.S. stores, see how they're closing the gap in the full breakdown.

Fitbit's co-founders just unveiled a screenless wearable that lets families track meals, meds, and mood through voice alone, meet the Luffu Link.

Veteran ultrarunner Jeff Browning, 55, suffered a heart attack just 16 km from the finish of UTMB's grueling TDS race and was airlifted to the hospital, where he remains under medical care.

Life Time is launching an exclusive new members-only social community with its debut event set for New York City this September, get the details on LT Social.

U.S. sports participation just hit an all-time high, but a closer look at the numbers shows most Americans still aren't getting enough activity each week.

Smart ring maker Oura is eyeing a U.S. stock market debut that could value the company at more than $16 billion.

Amazon is going all in on functional fitness, becoming a global partner of Hyrox and opening dedicated storefronts across Europe.

Fitness influencers are pushing nicotine pouches as a pre-workout hack, but experts warn the trend raises heart rate and blood pressure while doing little for actual performance.

Performance footwear brand Nobull has hit a $1 billion valuation, with Dynasty Financial taking a roughly 3 percent stake to fuel its next phase of growth.

Vuelta a España organizers are keeping guest influencer Erola Jons at the race after her awkward moment with Tadej Pogačar, but they're making one key change to her access.

UTMB is doubling anti-doping testing for 2026, and this time every runner, not just the elites, is in scope.

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