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🚲 UK kids' bike brand Early Rider is marking its 20th anniversary by bringing in senior leaders from woom and Pon.Bike to run operations and global e-commerce.

🛞 Finnish tire maker DMACK wants to be the first to put RFID tags in bicycle tires, giving each one a digital identity that traces back to where its rubber came from.

🧠 Experienced runners don't avoid discomfort, they train their brains to tell "this is hard" from "something is wrong."

Bike New York, the nonprofit behind the TD Five Boro Bike Tour, has picked haku as its new endurance technology partner. The connected platform covers registration, CRM, marketing automation, and event management to streamline operations and improve financial reporting. haku

The Amazon Armed Forces Cycling Classic's Saturday Men's Pro/1 race has been approved as a UCI Category 1.2 road race and joins the UCI International Road Calendar in 2027 on a 20-kilometer circuit. The event is set for June 5 and 6, 2027, in Washington, D.C. and Arlington, Va. Arlington Sports, Inc.

Former Norwegian football international John Arne Riise, a UEFA Champions League winner with Liverpool FC, has registered for his first long-distance triathlon. He will take on the 3.8km swim, 180km bike, and 42.2km run at DATEV Challenge Roth on July 4, 2027. Challenge Family

RunSignup has opened nominations for its 2027 Community Grant Program, which offers $10,000 to endurance-related nonprofit organizations. Applications are due December 31, 2026, and winners will be announced at the 2027 Running USA Industry Conference. RunSignup

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