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THE INSIDE TRACK

🏃 A new survey from Zappos breaks down which running shoe brands run club members are buying most right now, and it’s shaping how footwear brands are chasing the running boom.

🔒 A new investigation found that IRONMAN athlete profiles, including photos, are being scraped by third party sites despite the platform’s terms explicitly prohibiting it.

💰 Preventative health startup Function Health has raised a $450 million growth round to expand its lab testing and imaging platform to more of its 500,000-plus members.

🏣 Spotify is rolling out a new running mode that customizes playlists and audio cues based on your pace and workout phase, but it’s only available to a limited group of users at launch.

PRESS RELEASES

BUSINESS

BikeInsure’s three-year analysis of claims from Belgian Waffle Ride referrals found that all reported claims involved accidental damage, with no theft, and an average payout of $4,175. Half of those claims involved cracked carbon frames that were replaced with OEM parts. BikeInsure

CONFERENCES & TRADESHOWS

The Beyond The Breakers open water swimming summit returns to Bentley University on November 14, 2026, with three-time Olympic gold medalist Rowdy Gaines headlining as keynote speaker. A new inaugural BTB Swim Clinic will follow on November 15th, pairing swimmers with elite coaches. Endurance Swimming, LLC

EVENTS

Olympic 800m champion Keely Hodgkinson will headline ATHLOS London on September 18, 2026, at StoneX Stadium, marking the league’s first event outside the United States. She’ll be joined by athletes including Sha’Carri Richardson, Gabby Thomas, and Tara Davis-Woodhall. ATHLOS

XTERRA Portland’s August 1st race at Hagg Lake, Oregon, saw Sean Murphree and Natalie Mitchell win the full-distance event. The race also awarded 56 World Championship qualifying spots for the 2026 XTERRA World Championship in Ruidoso, New Mexico. XTERRA

Icons Series has announced the Icons Cup South Africa, a three-day team match-play golf tournament at The Links at Fancourt in George from December 11 to 13, 2026. Ernie Els and Jose Maria Olazabal will captain the teams, with players including AB de Villiers, Fourie du Preez, John Terry, and Brian Lara. Icons Series

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PRODUCTS & SERVICES

RunSignup has launched a new photo-based timing solution using its RaceDay Mobile app, capturing bib-tagged, timestamped photos at course checkpoints for races of any size. The images feed directly into real-time results, participant tracking, and RaceJoy live tracking without requiring additional timing hardware. RunSignup

Matador Travel Equipment has launched an eleven-piece travel collection ranging from 2 to 45 liters, replacing its entire previous lineup. The new bags feature RFID-blocking pockets, Dual Access Architecture, DuraGlide zippers, and 420D recycled Bluesign-certified materials at an average 18% price reduction. Matador Travel Equipment

SPONSORSHIPS

Argon 18 has extended its five-year partnership with Team Novo Nordisk, the world’s first all-diabetes professional cycling team. Athletes will continue racing the Nitrogen Pro, Anti Matter, and E-117 models across road, gravel, and time trial disciplines. Argon 18

Around the Crown 10K Together with Truist, North Carolina’s largest 10K race, has announced a multi-year partnership with Thule. The deal centers on shared values of accessibility and support for active families participating in the Charlotte event. Crown Collective

Fleet Feet and Altra have joined as founding partners of “Still Running: 10 Years Apart,” a new podcast hosted by Ashley Arnold and Rebecca Trachsel. The show addresses women’s running topics including hormones, pregnancy, postpartum, and perimenopause, with episodes publishing twice monthly. Fleet Feet

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