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THE INSIDE TRACK

🏃 American sprinter Abby Steiner filed a lawsuit against Puma and Mercedes-Benz Grand Prix claiming defective shoes injured her feet and seeking over $1.25 million in damages.

📈 Adidas CEO Bjørn Gulden forecasts high-single-digit growth for the brand over 2026, 2027, and 2028, adding approximately €2 billion annually.

🔬 University of Victoria researchers published a study in Frontiers in Ecology and Evolution suggesting birth weight influences kidney resilience in ultramarathon athletes.

🎽 Artificial Intelligence is infiltrating triathlon with custom kits including THEMAGIC5 face-scanned goggles and personalized gear at accessible price points.

PRESS RELEASES

BUSINESS

Fleet Feet and Cooldown announced a strategic partnership where Fleet Feet will serve as official retail partner, providing personalized footwear fittings, gear recommendations, and collaborative in-person experiences in Boulder, Charleston, Denver and New York City. Fleet Feet

Salomon welcomes High Plains Outdoor Group, led by Principal Agents Allen Bishop and Rob Morales and supported by Katie Roberts and Chris Covey, to represent the brand's performance category including run and outdoor footwear, apparel, bags, and packs across Texas, Arkansas, Oklahoma, Louisiana, Missouri, and Kansas. Salomon

EVENTS

The 22nd annual Hoag OC Marathon Running Festival takes place May 1-3 with over 25,000 participants, featuring marathon and half-marathon races, a 5K, and youth runs, with charities collectively raising more than $9.5 million. OC Marathon

The 50th Lilac Bloomsday Run 12K takes place May 3 in Spokane, featuring international elite runners competing for automatic eligibility to the PRRO Championship on July 25 in Davenport, IA. Professional Road Running Organization

Supertri Pro Series launches in Austin on May 25, featuring international athletes including Fanni Szalai, Seth Rider, Mathis Beaulieu, and Tim Hellwig competing against US talent, with additional events in Blenheim Palace on June 7 and Toronto on July 26. Supertri

The Wildflower Experience endurance sports festival at Lake San Antonio, taking place May 2-4, features triathlon racing, live music, yoga classes, and free clinics, with limited race day registration available Friday from 2:00 PM to 8:00 PM. The Wildflower Experience

More than 200 collegiate athletes will compete in the Wildflower Collegiate Showdown on May 4 across Long Course, Olympic, and Sprint distances, with teams vying for the fastest combined time from their top three male and female athletes while celebrating the birthplace of collegiate triathlon championships and the festival atmosphere that defines the weekend experience. See & Be Productions/Wildflower Experience

Les Rouleurs from Canada and Inteja-Imca Eted from the Dominican Republic have confirmed their participation in the third edition of Gran Premio New York City on May 17, 2026, a UCI-sanctioned professional road race held alongside the 14th edition of the Michelob ULTRA GFNY World Championship in New York City. GFNY

PRODUCTS & SERVICES

Magic Race Swag partners with the Freedom Fighter 5K 2026 to introduce interactive race apparel featuring dual-trigger color-changing technology that responds to both sunlight and sweat, revealing hidden elements including stars and "250 Years of Freedom" messaging to commemorate the nation's upcoming independence anniversary. Magic Race Swag

Race Director University opens nationwide enrollment for Level IV Master Executive Certification, which covers legacy event design, multi-agency security coordination including federal protocols for events involving public figures, course design and USATF certification, elite athlete recruitment, seven-figure sponsor acquisition, and governance and crisis management. Race Director University

SPONSORSHIPS

Sports Backers announced Capital One as title sponsor of the Capital One Richmond 8k, scheduled for November 14 as part of the Allianz Richmond Marathon weekend. Sports Backers

JOBS

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