Race day may end, but your runners keep coming back to your results page. With these new AI tools, that page becomes a tool they can explore, not just a place to look up a finish time.

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🩹 Injuries can hit pro marathoners hard in the wallet: Fiona O'Keeffe's hamstring surgery took her out of contention for a share of the NYC Marathon's $969,000 purse, and runners who miss the start line typically forfeit appearance fees. Most shoe deals don't include health insurance, and Lindsay Flanagan estimates she paid about $15,000 out of pocket for a single hamstring tear.

👻 Ghost Bikes will shut down after parent Accell Group's investor search produced no viable offer, making it the first Accell brand to close rather than find a new owner. Its remaining bike stock will be sold as one lot to a single, unnamed dealer, and the German brand still had 53 employees when it filed for insolvency.

🎒 Thule has acquired Aeroe, a New Zealand maker of bikepacking bags, racks and accessories, to expand its bike bags portfolio for MTB and gravel riders. Aeroe products will move under the Thule brand by the second quarter of 2027, and terms were not disclosed.

👟 Running led U.S. performance footwear gains in Q3, with dollar sales up 10% and units also growing, according to Circana point-of-sale data. Soccer posted double-digit gains in both dollars and units, and baseball, football and volleyball footwear also grew, even as the overall footwear market was flat.

DNB Oslo Maraton has selected haku as its technology partner, bringing registration, CRM, marketing and event operations onto one platform to build year-round community engagement. The event reported nearly 30,000 registrations in 2026 across its marathon, half marathon, 10 for Grete and Oslo Triple. haku

Keep Your Results Page Working After Race Day

Race day may end, but your runners keep coming back to your results page. With RunSignup’s new AI Results Agent, that page becomes a tool they can explore, not just a place to look up a finish time.

What’s new:

The Results Agent is one of several free, opt-in AI agents that use your race website and RunSignup event data to answer runners’ questions for you. See how the Results Agent works and what’s coming next.

New England 776, founded by Boston Marathon Start Line Director Dave McGillivray, challenges runners to complete seven marathons in seven days across all six New England states. The 183.4-mile route runs from Portland, Maine, to Medford, Mass., with proceeds benefiting the Dave McGillivray Finish Strong Foundation. Dave McGillivray Finish Strong Foundation

Gran Premio New York City returns for its fourth edition on May 16, 2027, as a UCI 1.2 men's elite race. It runs alongside the Michelob ULTRA GFNY World Championship NYC on an 85-mile course starting on the George Washington Bridge. GFNY

The sixth Santa Barbara Half Marathon presented by HOKA takes place November 8 with a record 7,500+ registrations from 45 states and 18 countries. The 5K is sold out, and a week of community events leads up to race day. Run Local

The sold-out Wicked 10K & 5K Weekend presented by Sentara drew 6,900 registrants from 32 states and four countries to Virginia Beach on Halloween. Jonathan Conn, Tiffany Sloan, Aidan Kimener and Cherie Davis took the wins, and the event raised $7,500 for Spike's K9 Fund. J&A Racing

Arthur Forissier won the 2026 XTERRA World Cup title by one point at the Suzhou finale on November 1, while Marta Menditto became the first woman to win the series in back-to-back years. Maxim Chané and Alizée Patiès took the Full Distance race. XTERRA

France's Maxim Chané and Alizée Patiès won the final Short Track races of the 2026 XTERRA World Cup on October 30 at Panmen Square in Suzhou, China. Arthur Forissier and Marta Menditto held the series lead heading into Sunday's deciding race. XTERRA

The 2026 XTERRA World Cup final in Suzhou marked China's first time hosting the series finale. International and Chinese athletes raced at Panmen Square and Yuyang Mountain near Lake Taihu. XTERRA

Kristian Blummenfelt, Gustav Iden and Lionel Sanders headline the men's start list at Challenge Xiamen, with Sara Perez Sala and Justine Guerard leading the women's field. Defending champions Kieran Storch and Sara Perez Sala return to race. Challenge Family

UESCA and sister company AIHP have launched the Run + Strength Hybrid Coach Bundle, pairing UESCA's Running Coach Certification with AIHP's Integrated Strength and Performance Coach Certification at a discounted price. The bundle is built for coaches working with hybrid athletes. AIHP

Blumaka has launched its Wide Toe Box insole, shaped to match the forefoot splay of wide-toe-box and zero-drop shoes with no trimming needed. It offers 1,000 miles of cushioning and is made from 85% reclaimed athletic footwear foam. Blumaka

Running Industry Awards has named JustGiving presenting partner for its 2027 ceremony on April 21 at the Royal Geographical Society in London. Nominations open November 30, 2026. Running Industry Awards

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