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👟 Salomon just locked up exclusive rights to Ironman footwear, apparel, and gear through 2031, and its name will now sit on the title of the sport's most iconic race.

🏃 A masters runner who doctors feared might never run again built an AI tool he says predicts race times with 97.4 percent accuracy, based on data from his own 200-plus races, then went out and won a national title.

⌚ Some of the biggest names in wearables are quietly re-engineering their sensors after research found darker skin tones can throw off heart-rate readings by up to 15 beats per minute. 

🚴 The company behind nearly every pro cycling team's saddle pads just got acquired, as Röko snapped up Elastic Interface's parent company in its third Italian buyout since 2019.

The Little Rock Marathon has opened registration for its 2027 Little Rockers Kids Marathon, set for March 6, 2027. The program lets kids in grades 1 through 6 complete 25.2 miles ahead of time before finishing the final mile on the official marathon course. Little Rock Marathon

Challenge Family will host nearly 10,000 athletes across three high-profile triathlons on September 12-13: Challenge Almere-Amsterdam, SAIL Challenge Montreal, and Challenge Samarkand. The lineup features pros Sam Laidlow, Will Draper, and Sara Pérez Sala. Challenge Family

The third annual HOKA Nights of Thunder XC Fest will bring more than 1,600 runners from over 225 teams to Apalachee Regional Park in Tallahassee, Florida, on September 11-12. The event, produced by FRESHJUNKIE Racing, features college, high school, and open cross-country competition. FRESHJUNKIE Racing

ENVE has launched the Melee v2 road race bike, featuring a sub-800-gram frame and a claimed 17-watt aerodynamic improvement over its predecessor. The launch includes new accompanying components, the SES Aero Road Bar and SES Aero Bottle Cages. ENVE

Corrigan Sports Enterprises has named Audacy's 105.7 The Fan (WJZ-FM) the Official and Exclusive Radio Partner of the Chesapeake Bay Bridge Run. The station will provide on-air coverage, digital content, social media engagement, and race weekend activations. Corrigan Sports

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