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THE INSIDE TRACK
🏋️ World Triathlon has made Hybrid Racing an official discipline through a new partnership with HYROX, which becomes the exclusive operator of elite World, Continental and National Championships. Both sides are targeting Multi-Sport Games and, ultimately, the Olympic and Paralympic Games.
⌚ Garmin posted record Q3 revenue of $1.99 billion, up 12%, as operating income jumped 34% to $612 million. Fitness revenue rose 16% on wearables demand and Outdoor climbed 20% on adventure watches, pushing full-year revenue guidance to about $8.15 billion from $8.05 billion.
🚴 Shimano raised its full-year operating profit forecast by about 16% after a stronger-than-expected third quarter. Bike component sales rose 14%, with a 13.8% segment operating margin.
⚖️ Mads Pedersen and 11 other Danish athletes are suing HBO, alleging it used their images without permission to promote HBO Max during the 2024 Olympics. The group, which also includes handball, badminton and golf stars, is seeking about €270,000 in a case set for Denmark's Maritime and Commercial High Court on October 26.
PRESS RELEASES
CONFERENCES & TRADESHOWS
The Running Event's 20th anniversary show, December 1 to 3 in San Antonio, will feature partner-led education sessions and the inaugural Industry Gives Back Award. The RUN FORWARD Scholarship will bring 40 BIPOC recipients to the show, alongside the CommUnity Run and THE COOKOUT hosted by the RIDC. The Running Event
EVENTS
The inaugural Santa Cruz Marathon sold out on October 25 with 4,600 participants from 37 states and 19 countries. Lupe Palalia (2:39:16) and Irene Abfalterer (2:58:57) took the marathon titles on a coastal course through Santa Cruz and Capitola Village. Santa Cruz Marathon
The 2026 XTERRA World Cup wraps up in Suzhou, China, with a Sprint at Panmen Square on October 30 and a Full Distance triathlon at Lake Taihu and Yuyang Mountain on November 1. The final closes a seven-stop, 12-race series across four continents. XTERRA
SPONSORSHIPS
San Antonio Sports has named Nike the Official Brand Partner of the San Antonio Marathon, with integration across digital platforms and co-branded content. The deal also adds a new King and Queen of HiLLdebrand competitive challenge ahead of the December 4 to 6 race weekend. San Antonio Marathon
JOBS
Realbuzz - Head of US Event Partnerships
Boston Athletic Association - B.A.A. Youth Program Manager
NOBULL - Sr. Copywriter
NOBULL - Key Holder
Superfeet - Seasonal Retail Sales Lead - Portland Mall Pop Up
ARC’TERYX - Account Manager, Project Beta
ARC’TERYX - Account Manager, South Central – USA
Brooks Running - Senior Apparel Innovation Designer, Advanced
Brooks Running - Director, Color & Trend Footwear Design
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