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🏢 Whoop is preparing to nearly double its Boston office footprint, adding room for 1,000 more employees, as the wearable maker eyes an IPO on a timeline its CEO says hasn't budged, per the new office expansion report.

👟 Brooks posted double-digit growth across every region in the first half of the year, with international momentum, led by a 39% surge in EMEA, far outpacing its home market, according to the latest H1 results.

💪 A retired pro triathlete who once finished sixth at the Ironman World Championship is convinced he's found the secret to racing well into his 50s, and it has nothing to do with logging more miles, according to the latest deep dive on Hyrox and longevity.

PACT Outdoors' partnership with the Life Time Leadville Race Series continues to bring its research-backed human waste management program back to the Leadville Trail 100 Run. The program is implemented through pre-race communications, aid stations, on-course signage, and volunteer education. PACT Outdoors

Outdoor professionals are being asked to keep up with fast-changing expectations around sustainability, policy, consumer behavior, and business growth. OIA and Outdoor Sportswire want to know which topics would be most useful to you and your team. Take the quick Outdoor Industry Learning Pulse Poll and help shape the conversation. We’ll share the results in a future issue.

The XTERRA O-SEE Challenge takes place August 14 to 16 at Lake Olbersdorf in the Zittau Mountains Nature Park, headlined by the Full Distance Triathlon coinciding with the 2026 German Cross-Triathlon Championship. The weekend also features Elite, youth, and family races. XTERRA

GFNY Day, a global cycling community event, will take place on August 16, 2026. The event features more than 50 group rides across 20-plus countries, including the USA, Mexico, Brazil, Germany, and Nigeria. Gran Fondo New York Inc.

Nike Running has elevated its role to title sponsor of the 54th annual Portland Marathon, set for October 4. The sponsorship includes event merchandise production, pre-race experiences, group training runs with Foot Traffic, and employee registration discounts. Portland Marathon

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