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🇺🇸 The U.S. Olympic & Paralympic Committee has reportedly hired Raine Group to set up a commercial subsidiary holding Team USA's commercial rights and sell minority stakes in it, with several investors already approached. The USOPC brought in $282 million in 2025, including $154.8 million from sponsorship and licensing.

👟 Adidas athletes won nine of 14 races and took 21 of 42 podium spots across the 2026 World Marathon Majors, versus three wins and eight podiums for Nike. Eight of those wins came in the Adizero Adios Pro Evo 3, and Adidas swept all six podium spots in Berlin.

The Vienna City Marathon has partnered with Let's Do This, an AI platform for endurance events, to deploy AI agents for runner support, real-time audience insights and integrated CRM tools. The rollout comes ahead of the April 18, 2027 race. Let's Do This

The 50th OUC Orlando Half Marathon on December 5 in downtown Orlando expands capacity to 5,000 participants. Daylite Orlando and the Orlando Gay Chorus will perform, and ten local run clubs will staff water stops along the 13.1-mile course. Track Shack Events

The 2026 XTERRA Appalachian Trail Fest on October 31 at Alabama's Oak Mountain State Park featured a trail marathon, half marathon and 10K. David Sugg and Hannah Kelling won the marathon, and Zachary Ayers and Virginia Nesmith won the half. XTERRA

Five-time world champion ultrarunner Camille Herron will appear on BBC World Service's Not by the Playbook episode "Making Your Mark" on November 7. She'll discuss her running career, neurodivergence and her move into modeling and adult content creation on OnlyFans. Camille Herron

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SAINT is a new hydration brand launching in California, with 12-ounce cans packing electrolytes, 30 calories, 5 grams of sugar, prickly pear and L-theanine. It comes in four flavors: Watermelon, Juicy Mango, Cucumber & Lime and Fresh Pineapple. SAINT

ROKA Multisport has launched the Viper X.3 Ghost Short Sleeve swimskin for athletes racing in short sleeve tri suits. It features overhauled ARMS-UP technology for more shoulder range of motion and hydrophobic Ghost fabric for low drag, in 10 men's and 10 women's sizes. ROKA Multisport

Motiv Sports has named Lysol the Official Laundry Sanitizer of its endurance events, sampling Lysol Laundry Sanitizer to runners starting at the 2XU Long Beach Marathon and its 28,000 registrants. Activations continue at five more races through December 2026. Motiv Sports

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