We have 9 new press releases today. Have some news to share? Click here for more details. 

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⚠️ Fitness influencers are pushing nicotine pouches as a pre-workout hack, but experts warn the trend raises heart rate and blood pressure while doing little for actual performance.

⬆️ Performance footwear brand Nobull has hit a $1 billion valuation, with Dynasty Financial taking a roughly 3 percent stake to fuel its next phase of growth.

⭐ Vuelta a España organizers are keeping guest influencer Erola Jons at the race after her awkward moment with Tadej Pogačar, but they're making one key change to her access.

⚖️ UTMB is doubling anti-doping testing for 2026, and this time every runner, not just the elites, is in scope.

Sullivan Middaugh and Raquel Solís won the 2026 XTERRA Costa Rica Full Distance Triathlon on August 23 at Las Catalinas. José Manuel Venegas Romero, Laura Murillo, Pedro Chacón, and Priscila Solís Rojas claimed titles at the first XTERRA Americas Trail Run Championship, also held in Costa Rica. XTERRA

NYCRUNS and the YMCA of Greater New York will host the Great Gobble 5K on November 21 in Prospect Park, Brooklyn, a 3.1 mile charity race benefiting the YMCA. The race honors the Y's founding of the original Turkey Trot in 1896. New York City Runs Inc.

RUN AUSTIN Kickoff Week returns September 8 to 15 with 40 free group runs, more than $4,000 in giveaways, and community activations. The week builds toward the Spurs Austin International Half on January 17, 2027, and the Ascension Seton Austin Marathon on February 14, 2027. High Five Events

The Professional Triathletes Organisation has named Al Mamzar the new venue for the 2026 Dubai T100 Triathlon, scheduled for November 13 to 15, replacing Meydan Racecourse. The amateur programme will add relay and Olympic distance options for the first time. Professional Triathletes Organisation (PTO)

NorCalUltras will host the American River Endurance Runs presented by Altra on April 3, 2027, offering three point to point trail races from Folsom to Auburn. The lineup includes the 48th 50 Mile, 10th 25 Miler, and 5th 10 Miler. NorCalUltras

activacuity has launched its Race-Ready Mindset Program, a no-cost platform giving race directors mental preparation tools to share with registered participants. Field testing across 250 runners showed 80 percent reported a positive mindset shift before race day. activacuity

Magic Race Swag designed a sweat-activated shirt using hydrochromic ink for endurance athlete Enric Casacuberta's 2,448 mile Route 66 run for ALS awareness, which begins August 29 in Chicago. The shirt reveals the phrases "Run For Those Who Can't" and "Every Mile Counts" when wet. Magic Race Swag

Lems Shoes is entering the road running market with two new models, the ZenSpeed+ and ZenSpeed Lite, featuring a proprietary TrueFit last, Natural Running Platform, and ZENCELL midsole foam. Pre-sale opens August 24 with shipments beginning in early October. Lems Shoes

The Ascension Seton Austin Marathon has named Texas apparel brand BURLEBO the Official Marathon Finisher Hoodie of the 2027 event. Every full marathon finisher on February 14, 2027 will receive a BURLEBO performance hoodie as commemorative finisher apparel. Ascension Seton Austin Marathon

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