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🚴 The 2028 Tour de France will kick off June 24 in Reims, its earliest start since 1966, giving top riders like Pogačar, Van Aert, and Van der Poel just three days to recover before competing at the LA Olympic Games.

👟 Wolverine Worldwide beat Q1 expectations across all key metrics as Saucony posted a record quarter with 15% revenue growth and Merrell extended its U.S. hike market share gains to 12 of the last 13 quarters, with total Q1 revenue up 11% to $457.6 million.

🗺️ LITELOK launched a live, interactive global bike theft map combining customer-reported theft data, government crime statistics, and community insights to help cyclists identify hotspots and ride with greater awareness.

📈 Yeti Holdings raised its full-year sales guidance to 7-8% growth after Q1 revenues climbed 8% year-over-year to $380.4 million, fueled by a 19% wholesale surge and a return to U.S. drinkware growth, with soft coolers and bags outpacing supply.

FORM has been named winner of the Smarter Athletics & Aquatics Innovation category at the 2026 Smarter Sports Awards for HeadCoach™ 2.0, its next-generation in-goggle coaching system that delivers real-time technique analysis, personalized workouts, and AI-powered swim intelligence through augmented-reality smart goggles. FORM

LOWA opened its new U.S. headquarters in Salt Lake City under parent company Tecnica Group, following a record year in which the brand reached $282.5 million in global revenue and sold more than 3.1 million pairs worldwide, with growth driven by rising demand for athletic, low- and mid-cut models and trail running footwear. LOWA

Siblings Don, Ian, and Kathy Scott have reacquired GSI Outdoors from Pelican International, returning the 41-year-old outdoor cooking brand to full family ownership following a period of corporate restructuring, with plans to strengthen retail partnerships and expand product lines. GSI Outdoors

A new Visit Oceanside report found that the 2025 Bike the Coast event generated an estimated $700,000 in economic impact, supporting over 372 jobs and setting a fundraising record of $10,000 for Bike MS in the event's third year of partnership. The 2026 edition returns October 24. Spectrum Sports Management

The 2026 XTERRA North American Championship at Oak Mountain State Park in Pelham, Alabama delivered World Cup results and continental titles across three days, with men's Short Track winner Reed Legg (USA) and women's Short Track winner Isla Hedley (GBR) opening the weekend before men's Full Distance champion Maxim Chané (FRA) and women's Full Distance champion Marta Menditto (ITA) closed it out on Sunday. XTERRA

Sebastian Brenes won the men's pro Gran Premio New York City as 120 professional rider from 20 UCI teams raced the 85-mile course starting on the George Washington Bridge alongside thousands of mass-participation athletes from more than 70 countries competing in the 14th Michelob ULTRA GFNY World Championship NYC. GFNY

Supertri Blenheim Palace returns June 6–7 at the iconic UNESCO World Heritage site with a star-studded pro field including former Supertri E World Triathlon Champion Chase McQueen (USA), Belgian European champion Jolien Vermeylen, and Spain's three-time Olympian Miriam Casillas García, all racing alongside amateur athletes with an $800,000 Pro Series prize pool on the line. Supertri

A new Visit Oceanside report found that the 2025 Bike the Coast event generated an estimated $700,000 in economic impact, supporting over 372 jobs and setting a fundraising record of $10,000 for Bike MS in the event's third year of partnership. The 2026 edition returns October 24 in Oceanside with over 1,700 riders expected across distances from a 7-mile family ride to a 100-mile century along the historic Pacific Coast Highway. Spectrum Sports Management

The RRCA is accepting applications for its 2026 Kids Run the Nation grant program, which will award over $30,000 in grants ranging from $500 to $1,000 to nonprofit organizations, schools, and parent groups offering inclusive youth running programs, with an August 1 deadline. RRCA

American Bicycle Group, parent company of Quintana Roo, Obed, and Litespeed, has partnered with the Challenged Athletes Foundation to expand access to high-performance cycling for athletes with physical disabilities through CAF's grant program, including a custom Quintana Roo V-PRi triathlon bike being built at ABG's Chattanooga factory for CAF athlete Michael Andreasen ahead of the 2026 IRONMAN World Championship in Kona. American Bicycle Group

Outside Interactive and Marriott Bonvoy launched new guest experience benefits as of May 13 that allow members who link their Outside+ and Marriott Bonvoy accounts to earn points by recording outdoor activities through Gaia GPS, Trailforks, and MapMyFitness during stays at Marriott Bonvoy Outdoors properties. Outside Interactive, Inc.

ROKA Multisport launched the R2 goggle, featuring patented RAPIDSIGHT™ technology with an 11° retroscopic lens angle for more efficient open-water sighting with less head lift and better body position, SPCTRM™ OPTICS with six purpose-built lens tints, double anti-fog coating, and an interchangeable nose bridge system for a custom fit, starting at $52. ROKA Multisport

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