Did you know that some events get over 8% of registrations from referrals? Click here to find out the best referral set up for your race.

We have 8 new press releases today. Have some news to share? Click here for more details. 

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📰 Kelsey Media has acquired BikeRadar and print titles Cycling Plus and MBUK from Our Media, expanding its cycling portfolio.

🌙 Tour de France leaders Tadej Pogačar and Jonas Vingegaard were woken at 2am and 5am for surprise doping tests under rules meant to protect overnight recovery.

Outdoor Alliance announced that Runners for Public Lands has joined its coalition as the tenth member organization. The addition expands the group's advocacy efforts for protecting public lands and waters on behalf of the trail running community. Outdoor Alliance

Rosewood Sand Hill has partnered with Colnago, becoming the first hotel to offer guests a cycling experience featuring the handcrafted Colnago C72 road bike. The package includes an eight-hour rental, professional fitting and personalized route recommendations around Northern California's Santa Cruz Mountains. Rosewood Sand Hill

The Rio Del Lago Endurance Runs, presented by Altra, will hold its 25th running on November 7, 2026. The race offers 100-mile and 50K distances through Northern California trails in the Folsom Lake and Auburn State Recreation Areas. NorCalUltras

ATHLOS has confirmed Georgia Hunter Bell, Amber Anning and Rhasidat Adeleke as additions to its all-women's professional track and field event. ATHLOS London is scheduled for September 18, 2026 at StoneX Stadium in London. ATHLOS

RBC Race for the Kids Jersey returns on September 6 ahead of the Supertri Pro Series Final, offering 2.5k, 5k and 10k courses to raise funds for Jersey Child Care Trust. The event builds on 2025's nearly 1,000 participants, who raised £56,000. Supertri

Alpha Win has added a Duathlon, run-bike-run, division to the 2026 Big Apple Triathlon. It joins the Sprint and Olympic triathlons, Draft-Legal Sprint Cup, Aquabike and Para-athlete Sprint division in the event's lineup. Alpha Win

What Referral Program Works Best?

We know that referral programs work. In a recent data review, we found that 8.1% of registrations came from referrals, with 74.5% of those registrants being new to the race. But how should you decide on the best referral setup for your race? It depends on your priorities.

Options Include:

There's no one-size-fits-all best for referral programs. But that doesn't mean you need to fly blind. Take a look at what has worked for races this year, and pick the referral program that best matches your priorities and race setup. Referrals boost registrations!

Boulderthon powered by lululemon is contributing $50,000 to revitalize Tom Watson Park in Boulder, including parking lot resurfacing, a water fountain and landscaping enhancements. The race is also pledging to match community donations up to an additional $50,000 through Dec. 31, in partnership with PLAY Boulder Foundation. Boulderthon

Garmin launched the CIRQA Smart Band, its first screen-free wearable offering health and fitness tracking, including heart rate, sleep stages, VO2 max and over 80 activity types. The device offers up to 10 days of battery life with no subscription required. Garmin International

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