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THE INSIDE TRACK
🏃 A Delaware judge approved Grand Slam Track's bankruptcy plan, enabling the league to pay athletes approximately 70% and vendors approximately 14% of owed debts funded by Winners Alliance and Michael Johnson.
🏋️ Genesis Health Clubs acquired nine premier fitness clubs, including Colorado Athletic Clubs and New Mexico Sports & Wellness, expanding to 86 locations across 14 states and entering New Mexico for the first time.
⏱️ Giuseppe Damato, a 90-year-old from Turin, Italy, broke the M90 half-marathon world record at the Turin Half-Marathon in 2:07:36, bettering the previous record by almost 50 minutes just one week after setting the M90 marathon world record.
🚲 German e-bike maker Riese & Müller will exit the U.S. market this summer, citing challenging and increasingly volatile market conditions, to focus on its European core markets.
⌚ Apple joined the 2026 TCS London Marathon as the Official Performance Technology Product Partner, activating across marathon week with community events and Apple Store programming to showcase the Apple Watch to runners of all levels.
PRESS RELEASES
BUSINESS
The Professional Triathletes Organisation appointed Peter Hutton, former Meta Head of Sport and Eurosport CEO, as interim Chairman replacing Chris Kermode, as the organization prepares for the 2027 Triathlon World Tour launch following its acquisition of Challenge Family. Professional Triathletes Organisation
Race Result Americas deployed its Ubidium timing system at the 2026 Ukrop's Monument Avenue 10K in Richmond, Virginia, featuring extended battery life, integrated Wi-Fi connectivity, and modular timing mats. Race Result

4 Ways to Grow Your Race: A Complete Marketing Guide for Race Directors
Growing a race requires a consistent, strategic approach to marketing — one that builds awareness, drives registrations, and brings runners back year after year. This Complete Marketing Guide can help you plot your (marketing) course.
How Can You Grow Your Race?
Your race website should be the face of your brand: instantly findable in search, and quick to prompt FOMO.
Email marketing is tried and true, driving 12% of 2025 registrations. Automate and segment for even better results.
Reaching new runners is the core of growth. Turn your participants into recruiters with referral rewards, influencer marketing, and memberships.
Retaining your runners is crucial (and cheaper than reaching new ones). Offer loyalty programs and year-round engagement to your biggest fans.
How do you improve on all four fronts? Check out our comprehensive marketing guide for fresh ideas and inspiration for your 2026 marketing plan.
EVENTS
Salomon and TIPSTER will host the L.A. FOOD RUN on May 17, 2026, a social half marathon through Los Angeles neighborhoods including Highland Park, Echo Park, and Silver Lake, with refuel stops at local food destinations for 100 lottery-selected participants. Salomon
Challenge Florianópolis triathlon featured over 1,200 athletes, with Rodrigo Silveirinha Correa Filho winning the men's race in 3:48:38 and Stella Aparecida Furlan de Oliveira winning the women's race in 4:37:56, with a second race scheduled for November 29, 2026. Challenge Family
Felipe Aros won the Michelob ULTRA GFNY Miami cycling race in 1:54:14 in a thrilling photo finish over Flavio de Luna, while Rachel Liberatore took the women's title in 3:21:31, with the GFNY World Championship NYC scheduled for May 17, 2026. GFNY
WORK WEEK's endurance challenge took place April 6-12, 2026 in Utah, where athletes completed seven marathon-distance efforts across seven disciplines, raising funds for Panathlon and CALM through The St James's Place Foundation partnership. WORK WEEK
The Bay Bridge Run will return November 8, 2026, offering participants the opportunity to run or walk across the 4.35-mile Chesapeake Bay Bridge, with registration opening April 21 at noon. Corrigan Sports Enterprises
SPONSORSHIPS
Boulderthon announced lululemon as its multi-year title sponsor for the Sept. 27 race, with benefits including exclusive lululemon apparel for finishers and pre- and post-race VIP experiences. Boulderthon
JOBS
Bikeflights.com - Customer Experience Associate
Atlanta Track Club - Manager - Events
BearVault - Product Developer – Outdoor Gear (softgoods)
Track Shack Events - Event Operations Coordinator
Track Shack Events - Event Manager
NOBULL - Manager, Brand Marketing
NOBULL - Merchandising Assistant
Elevate Outdoors - Product Line Manager - Snowboard
WHOOP - Senior Business Planning Manager
Wolverine Worldwide - Part Time Store Associate - Merrell
Stio - Brand Activations Manager
New Balance - Retail Sales Associate
Check out other great job opportunities on our job board HERE.
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