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THE INSIDE TRACK
☕ A large Finnish study found regular coffee drinkers carry less body fat and more muscle than lighter drinkers, even when their BMI looks the same, with differences also showing up in hormone profiles.
💎 Garmin's next wearable might not go on your wrist at all, with an Indonesian regulatory listing hinting at a Cirqa Smart Ring to rival Oura and Samsung.
🍷 A French marathon that turns 26.2 miles into a rolling wine tasting sold out its 8,500 bibs in nine minutes, leaving a waitlist three times the field size.
📊 Amer Sports shares jumped more than 6 percent after the Arc'teryx and Salomon parent smashed Wall Street's estimates and raised its full year guidance for the second time this year.
PRESS RELEASES
AWARDS
Miami DJ and entrepreneur Eddy Palermo set a Guinness World Record by running 46.7 kilometres while DJing live for eight hours at The Underline in Miami. The feat took place on August 8, 2026, as part of his BPMATHON event. BPMATHON
BUSINESS
Jim Rowan, former CEO of Volvo Cars and Dyson, has been appointed Chair of the Board at Ooni, effective August 1, 2026, succeeding Paul Ross. Ruth Chandler and Scott Maguire have also been formalized as Non-Executive Directors. Ooni
EVENTS
Electrolit and WTA World No. 1 Aryna Sabalenka are hosting the Battle of the Sabys fan competition on August 28, 2026, at FINI Pizza in Brooklyn Heights. The event coincides with the return of the limited-time Saby's Slice, available August 28 to 30 at three New York locations. Electrolit
The 11th Annual DAV 5K Boston sold out all 1,500 registrations 82 days before its November 7, 2026 race date at DCR Fort Independence at Castle Island. It marks the event's sixth consecutive sellout and the fastest sellout in its history. DAV Department of Massachusetts
The Bosch eMTB Challenge held its second North American edition at Crankworx Whistler on July 31, drawing nearly 100 riders across Amateur, Advanced, and Pro categories. Kera Linn won Pro Women and Emmanuel Pombo won Pro Men, before the 2026 series concluded August 15 in Verbier, Switzerland. Bosch eBike Systems
PRODUCTS & SERVICES
Altra has launched the Vanish Carbon 3 road racing shoe, featuring a patent-pending split-toe carbon plate and FAST RCE supercritical PEBA foam. The design improved running economy by 2.6 percent over its predecessor in lab testing while retaining World Athletics approval. Altra
Bimble & Bolt has introduced "Find Your Fit," an initiative combining expanded leg length options, an online sizing quiz, and WhatsApp support to help women find properly fitting running apparel. The launch is complemented by free 60-day returns and exchanges. Bimble & Bolt
Garmin has released the Tacx NEO 2T with Zwift Cog and Click, a smart indoor trainer compatible with Zwift and ROUVY that requires no setup or calibration. The trainer features pre-installed virtual shifting hardware with power and cadence accuracy within 1 percent. Garmin International, Inc.
activacuity, an iOS sports psychology and guided imagery app for endurance athletes, has reached nearly 1,000 downloads. The app offers daily audio sessions grounded in positive psychology and sports neuroscience to build pre-race focus, in-race resilience, and cognitive recovery. activacuity
JOBS
Boston Athletic Association - Salesforce Solutions Architect
Eugene Marathon - Marketing & Sales Director
ChronoTrack - Business Development & Sales
Boston Athletic Association - Assistant Coach & Administrative Coordinator
American Race Timing and Management - Race Field Tech
Rudy Project North America - Customer Service Supervisor
Outside Interactive, Inc. - VP of Marketing, Mapping
NOBULL - Sr. Associate, Affiliate Marketing
Nike - Generative AI Lead Designer
MyFitnessPal - Director, Product Management - Head of Cal AI
MyFitnessPal - Manager, Engineering - Subscription Growth
Arc’teryx - Specialty Sales Manager, Footwear - NAM
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