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🎥 A new scripted drama is putting the Tour de France behind a camera crew of its own, following a fictional cycling team fighting to survive, with filming underway now for a 2027 release.

🚲 VividQ has revealed holographic technology for bike shops that lets customers see a bike in different sizes, colors, and configurations without the shop having to stock every version.

IRONMAN has inducted Australian triathlete Craig "Crowie" Alexander into its Hall of Fame in his first year of eligibility. His résumé includes three IRONMAN World Championship titles (2008, 2009, 2011), two IRONMAN 70.3 World Championship titles, and more than 100 professional victories across a 25-year career. IRONMAN

David Siegel joins Formula Fixed as Senior Commercial and Revenue Advisor after 22 years with the Los Angeles Dodgers. He also spent five years as CEO of the LA Sports Council. Formula Fixed

Garmin has partnered with Divers Alert Network (DAN) to let active DAN members add their member ID to their inReach account's Emergency Notes. The addition lets Garmin Response share relevant details with DAN when a diver triggers an SOS during a dive-related emergency. Garmin International, Inc.

Magic Race Swag has created a custom finisher medal for the Rooted Half Marathon & 5K, set for September 27 at Orion Oaks County Park in Lake Orion, Michigan. The medal is shaped like a tree trunk cross-section with sun-activated, color-changing growth rings. Magic Race Swag

Sparta Athletics & Running, organizer of the Copenhagen Marathon, Copenhagen Half Marathon, and DHL Relay, is partnering with Let's Do This. The Danish race organizer will use the platform's AI tools for member engagement, personalized communications, expanded sponsorship, and a new charitable initiative. Let's Do This

The 2025-26 PRRO Circuit wrapped with Mohammed El Youssfi and Everlyn Kemboi winning the 29th PRRO Championship at the Quad-City Times Bix 7 on July 25. The pair split the $10,000 PRRO Super Bonus across a seven-race season that drew 107 athletes from 16 countries. PRRO Circuit

Malibu Moves, a two-day running festival at Zuma Beach on October 24-25, is rolling out three new medal programs for its third edition: the Coastal Quest Challenge, California Double, and Zuma Legacy Club. The race expects its 3,000-person field to sell out. Malibu Moves

The Spurs Austin International Half has opened elite athlete applications through December 31 for its $10,000 prize purse. Qualifying standards are set at sub-1:07 for men and sub-1:17 for women. High Five Events

IRONMAN has released its 2027 Experience Oman IRONMAN Pro Series schedule, featuring 16 races across 7 new and returning destinations from February through October. The lineup includes the IRONMAN 70.3 World Championship in Chattanooga on August 28-29 and the IRONMAN World Championship in Kailua-Kona on October 9. The IRONMAN Group

Guilherme Schramm and Natalia del Río won the sixth edition of GFNY Colonia-Uruguay, a 124.9-kilometer cycling race in Colonia del Sacramento, Uruguay. Schramm finished in 3:27:24 and del Río in 3:42:07. Gran Fondo New York Inc.

Forty-three First Descents athletes raised more than $353,000 at the Leadville Trail 100 MTB and Leadville Trail 100 Run in August, with both courses modified due to the Willow Fire. The funds support outdoor adventure programs for young adults impacted by cancer and multiple sclerosis. First Descents

Mike Reilly, known as the Voice of IRONMAN, is releasing a new book co-written with Sarah Wassner Flynn titled Finding Your Finish Line: Lessons on Discovering Hope, Heart, and Yourself in Life's Toughest Miles, available in hardcover, paperback, ebook, and audiobook formats. Mike Reilly

Ahotu, operated by World's Sports Group, has added Fitness Racing as a new sport category on its platform. The launch includes more than 60 HYROX events across nearly 30 countries and six continents, letting athletes search and register for fitness races alongside other endurance events. World's Sports Group AB

BaseCamp Endurance Coaching has introduced DataSmart, an AI-supported coaching system built on a custom-trained model. The tool helps coaches organize athlete data, analyze performance trends, and prepare structured analysis, while keeping all final decisions with human coaches. BaseCamp Endurance Coaching

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