We have 16 new press releases today. Have some news to share? Click here for more details and take advantage of our 15 year anniversary promotion.
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THE INSIDE TRACK
🕶️ Blind runner Clarke Reynolds made history by completing the Brighton Marathon in under six hours and 20 minutes using Ray-Ban Meta smart glasses and the Be My Eyes app instead of a physical guide.
📉 Nike faces another stock downgrade from Piper Sandler as chief innovation officer Tony Bignell departs after less than a year, marking the third innovation chief to leave the role in under three years.
PRESS RELEASES
BUSINESS
Norwegian outdoor brand Norrøna is preparing to open a new flagship store at the historic Cunard House on Regent Street in London after the summer, offering its complete assortment of high-quality apparel and equipment across all collections. Norrøna
DEKA YOUTH has partnered with EXCLSR to launch its inaugural youth fitness racing event on September 11, 2026, at Derby Arena & Velodrome, offering a strategic race format where teams of two athletes ages 14-18 work together to complete 10 DEKA Zones. DEKA
EVENTS
The sold-out Challenge Mogán-Gran Canaria triathlon will kick off the European season on April 18, featuring a deep professional field including top-ranked athletes Michele Bortolamedi, Megan McDonald, Justine Guerard, and Caroline Pohle competing against the stunning backdrop of the Atlantic Ocean. Challenge Family
Challenge Florianópolis returns to Brazil's 'Magic Island' on April 19, bringing approximately 1,200 athletes to compete across middle-distance, sprint-distance, and junior challenge events, along with a 7km run along one of the country's most beautiful coastlines. Challenge Family
The Professional Triathletes Organisation and Spanish Triathlon Federation have confirmed the final course details for the Spain T100 Triathlon on May 23-24 in Pamplona, featuring a rolling 80km bike course and an 18km run through the historic old town, which will also include the Spanish Middle Distance National Championships. Professional Triathletes Organisation
Sports Backers races have earned national rankings from Running USA, with the Allianz Richmond Marathon ranking as the 17th largest U.S. marathon, the CarMax Richmond Half Marathon placing 32nd, and the Ukrop's Monument Avenue 10k ranking as the 5th largest 10k following a historic sellout of over 21,000 runners. Sports Backers
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GIVING
True Messages has announced the release of the book 'Run Like a Rarámuri – Wisdoms from the Sierra Tarahumara and Running Long' by El Falcon Rijo, with 100% of the proceeds directly supporting ongoing community-led initiatives in the Sierra Tarahumara. True Messages
PRODUCTS & SERVICES

Magic Race Swag has designed a custom interactive shirt for Rez Run 2026 that features color-changing effects in sunlight and a sweat-activated hidden message revealing 'GET YOUR WAR PAINT ON!' to create a more immersive experience for runners. Magic Race Swag
Colnago has launched the C72, a top-tier hand-built road bicycle featuring a signature multi-piece carbon construction that is limited to 3,000 frames per year, alongside the exclusive C72 La Scala limited edition of just 72 numbered pieces dedicated to Teatro alla Scala. Colnago
Next League cofounder and CEO David Nugent has released his new book, 'The Business of Sports Technology: How to Make Smart Decisions That Drive Your Organization Forward,' offering a practical decision-making framework for sports executives navigating accelerating technological change and AI adoption. Next League
Altra has collaborated with Los Angeles label PLEASURES to launch a limited-edition Experience Flow 3 running shoe in a metallic silver-blue 'Satellite' colorway, merging technical running design with underground culture, available starting April 14. Altra
SPONSORSHIPS
Nix Biosensors has announced a two-year partnership with Baylor University Athletics to become the Official Hydration Biosensor Supplier, deploying the Nix Pro team platform across all 19 Division I programs to provide individualized, real-time sweat analysis and hydration guidance for approximately 450 student-athletes annually. Nix Biosensors
USA Triathlon has announced RESTUBE as its Official Swim Safety Buoy Partner through 2028, integrating the compact, reusable, inflatable safety buoy technology into race-day safety protocols at sanctioned events nationwide to empower athletes with self-rescue capabilities. USA Triathlon
ROKA Multisport has announced its 2026 Pro Team featuring 41 elite triathletes from 11 countries, headlined by IRONMAN World Champion Lucy Charles-Barclay, who will race in ROKA's full suite of high-performance swim gear and collaborate on product innovation. ROKA Multisport
Electrolit returns as the official hydration partner for the Stagecoach Country Music Festival and is introducing the Stagecoach x Electrolit Resort 5K on Saturday, April 25, at 9:15 a.m. to bring movement, wellness, and refreshment to festivalgoers. Electrolit
Smartwool has announced a sponsorship agreement with Life Time to become the official run sock sponsor for the Leadville Race Series and Chicago Race Series, the official off-bike apparel sponsor for the Life Time Grand Prix, and the exclusive sponsor of the 30 Strong Challenge. Smartwool
JOBS
Atlanta Track Club - Manager - Events
BearVault - Product Developer – Outdoor Gear (softgoods)
Track Shack Events - Event Operations Coordinator
Track Shack Events - Event Manager
NOBULL - Manager, Brand Marketing
NOBULL - Merchandising Assistant
Elevate Outdoors - Product Line Manager - Snowboard
WHOOP - Senior Business Planning Manager
Wolverine Worldwide - Part Time Store Associate - Merrell
Stio - Brand Activations Manager
New Balance - Retail Sales Associate
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