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THE INSIDE TRACK
🌋 Not a single drafting penalty was handed out at the last 70.3 Worlds, so what will keep the Kona pack honest this Saturday?
🌮 More than 1,000 runners took on Denver's Taco Bell 50K, a 31-mile loop where you have to eat at nine of the 10 Taco Bells along the way.
✈️ Ultramarathon travel is up 77% year over year as more amateur athletes plan vacations around start lines instead of beach trips.
🚲 A fitness influencer celebrated a Berlin Marathon PB until a photo showed how she really covered the 38km mark, and Brooks China dropped her.
PRESS RELEASES
AWARDS
Treat Public Relations earned seven trophies at the PRSA Orange County PROTOS Awards. Four PROTOS Awards recognized its work with the Rose Bowl Half Marathon, SoCal Triple Crown, Catalina Island Marathon and GOVX San Diego Half Marathon, plus three Awards of Excellence. Treat Public Relations
BUSINESS
Former Deckers Brands President and CEO Dave Powers, who oversaw HOKA's growth into a billion-dollar global brand, has joined STOKE Shoes as an advisor and investor. He brings more than four decades of footwear industry experience to the wide-fit footwear company. STOKE Shoes
CONFERENCES & TRADESHOWS
UltraSignup will host the 2026 US Trail Running Conference for the first time, November 5-7 at Nashville's Music City Center. Keynote speakers include Lazarus Lake and Sally McRae, and attendees get an early look at UltraSignup's rebuilt registration platform. UltraSignup
EVENTS
Challenge Vieux Boucau opens the Challenge Family autumn calendar on October 10 in France with more than 40 professional men, led by French favorite Pierre Dupuy. The 15-woman field is topped by Finland's Minttu Hukka. Challenge Family
The Sentara Crawlin' Crab Half Marathon Weekend drew a sold-out field of 4,000 runners from 13 states to Hampton, Virginia, on October 3-4. Mike Kapetanakis (1:15:43) and S. Konnar Ansell (1:27:31) won the half marathon, and the weekend raised more than $6,000 for breast health services. J&A Racing
PRODUCTS & SERVICES
Liv has added three new women's XC mountain bikes to its Pique range, all built with 120mm FlexPoint Pro rear suspension. The lineup includes the limited-edition Pique Advanced SL SE with RockShox SID Flight Attendant and SRAM XX SL Eagle Transmission, plus the Pique Advanced Pro and Pique X Advanced Pro. Liv
JOBS
NEW WYN republic - Customer Service & Fulfillment Specialist
NEW WYN republic - Lead Fulfillment Specialist
Atlanta Track Club - Social Media & Marketing Coordinator
Atlanta Track Club - Design Coordinator
Atlanta Track Club - Membership Manager
New Balance - Footwear Designer II
New Balance - Director, Global Retail Technology Products
Brooks Running - Senior Apparel Innovation Designer, Advanced
Brooks Running - Director, Color & Trend Footwear Design
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