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🚴 The UCI's new Future of Road Cycling consultation document acknowledges that "cycling's revenues do not reflect its global popularity," with teams relying on a single sponsor for over 90% of budgets in many cases. Proposed reforms include a more coherent racing calendar, financial fairness mechanisms, GPS tracking, and safety scoring for the closing kilometers of races.

✨ Face glitter is having a moment in outdoor sports, with elite athletes like cross-country skier Jessie Diggins and luge bronze medalist Ashley Farquharson embracing it at marathons, ski races, and endurance events. Athletes describe it as both a psychological boost for grueling challenges and a way to reclaim femininity in male-dominated outdoor spaces, with biodegradable alternatives recommended over microplastic-laden craft glitter.

👟 Jefferies analyst Jonathan Matuszewski says Hoka could become a $100 million plus brand for Academy Sports + Outdoors by 2030, as the shoe brand launches at the retailer this week in a 15-store pilot across Arkansas, Georgia, Louisiana, and Texas. Matuszewski called Hoka one of the most requested brands among Academy customers, noting it could drive incremental traffic and lift average selling price, though possibly at the expense of existing brands like Nike, Brooks, and Asics.

🦡 A small study of 11 trained cyclists found that consuming sodium bicarbonate gel during two 3-hour rides improved average power in a 12-minute time trial by roughly 6%, from 239 to 251 watts. Researchers said the compound buffers the hydrogen ions that build up in muscles during intense exercise, though it did not eliminate fatigue and participants reported taste issues.

🩷 Ethiopian runner Tigst Assefa won the 2026 Berlin Marathon in 2:11:04, the third-fastest women's marathon ever, despite rupturing her Achilles tendon in the final stretch while chasing the world record. She had been on pace for roughly 2:09:44 through 40 kilometers before slowing dramatically over the final 2.2 kilometers, and underwent surgery for the tear the following Monday.

The B.A.A. accepted a record 25,630 qualifiers into the 131st Boston Marathon on April 19, 2027, with a cut-off 5:17 faster than age group standards. A new Boston Qualifier Selection added 1,000 more entrants from 33,649 total applicants. Boston Athletic Association

The 2027 RUN AUSTIN Pace Team is recruiting experienced pacers for the Spurs Austin International Half on January 17, 2027, and the Ascension Seton Austin Marathon on February 14, 2027. Applications are open for goal finish times ranging from 2:50 to 6:00. High Five Events

Diego Del Campo won the men's race at GFNY Chile in 3:23:25, with Alonso Córdova second and Gustavo Echeverría third. Argentina's María Laura Bugarin defended her women's title in 3:53:40 on the 127.9 km course in Chile's Casablanca wine region. GFNY

The 2026 Baxters Loch Ness Marathon & Festival of Running drew a record 11,100 participants from 45 countries, with William Strangeway and Hazel Wyness winning the marathon. Megan Keith set a new 10K course record of 31:24. Caledonian Concepts

Healdsburg Running Company and Old Caz Beer are partnering for the inaugural Sonoma Fall Classic on October 17, 2026, launching a new beer to support the Firefighters Run Free program. The goal is to raise $100,000 for firefighters and their families. Healdsburg Running Company

Diplo's Run Club has named Stance as the Official Sock Partner of its 2026-27 national 5K and music festival series. The partnership includes a limited-edition Stance x Diplo's Run Club running sock and on-site activations planned across the eight-city tour. Mascot Sports

The 2XU Long Beach Marathon announced a three-year partnership with Hight Logistics Inc., naming the Long Beach-based electric drayage company the event's Official Sustainable Transportation Partner through 2028. The partnership begins with the October 9-11, 2026 race weekend. Motiv Sports

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