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🚴 Le Col's owner Head UK Ltd bought the cycling apparel brand out of administration for the second time in five months, a pre-pack deal that wiped out £5.1 million owed to Head and £3.1 million owed to other creditors.

🏃 A study of 1.9 million UK adults found that older adults are now meeting physical activity guidelines at higher rates than 18 to 29 year olds, with a midlife exercise gap dragging down activity levels between ages 30 and 50.

💪 Data from 125,000 participants in Purpose Brands' 2026 Transformation Challenge found that accountability from coaches, not personal motivation, was the biggest driver of results across Orangetheory and Anytime Fitness.

BibRave delivered two experiential activations at recent race weekends, providing VIP hospitality for over 100 participants at the Missoula Marathon. At Chicago 13.1, the company produced live-event recap videos and branded content to support race organizers and sponsors. BibRave

Pulaski County Sports & Entertainment has announced three course options, 30-mile, 50-mile, and 102-mile routes through southwest Virginia, for the inaugural Pulaski MTN-X gravel bike race on September 26, 2026. The event will offer a $20,000 cash purse for pro riders on the endurance course. Pulaski County Sports & Entertainment

Challenge Gunsan-Saemangeum takes place July 12, with Australians Caleb Noble, ranked 56th, and Kieran Storch, ranked 76th, headlining the men's field. The women's race remains wide open among Rachel Faulds, Nicole Valentine, Amy Vantassel and Demi Birch. Challenge Family

The 2026 XTERRA South American Championship takes place July 11 in Paipa, Boyacá, Colombia, at 8,000 feet elevation. The event features a Full Distance Triathlon offering 2026 XTERRA World Championship qualification slots, plus a Sprint Distance Youth Tour qualifier and a Trail Half Marathon World Series qualifier. XTERRA

The sold-out fifth edition of GFNY Grand Ballon takes place July 13, 2026, drawing nearly 2,000 cyclists to Thann, France. Riders will tackle a 146 km route with 4,043 meters of elevation gain through the Vosges Mountains. GFNY

Zone3, a British swimming and triathlon brand now available in the US, highlights three swim goggle models, the Vapour, Venator-X and Attack. Each features anti-fog coatings, curved lenses, silicone gaskets and multiple lens options for open water and pool use. Zone3

RunSignup reported 306,465 runners across 769 July 4th races in 2026, marking a 39% increase in participants and a 55% increase in race count compared to 2025. Existing races also grew by an average of 9.9% year over year. RunSignup

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