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⚖️ New Balance is suing Decathlon over a running shoe logo it says is a mirror image of its own iconic N, and it wants the shoes pulled from shelves entirely.

🏃‍♀️ Skechers has never had a runner test its new AERO line, until now, signing on a 1500m American record holder ahead of the 2027 season.

📈 Salomon's CEO just told investors the brand will hit $3 billion in revenue by 2028, banking on a footwear category built for people who don't want to choose between function and style.

The Surf City 10 will celebrate its 70th running on September 19-20 in Huntington Beach, featuring 10-mile, 10K and 5K races along Pacific Coast Highway. Ainsley's Angels of America is the event's official charity partner this year. Surf City 10

Believe in the Run launched a rebuilt website featuring free reader accounts, community shoe grades and a virtual shoe assistant called the Pigeon. The relaunch also includes an improved Shoe Finder, real-time pricing on reviews, and aggregated, anonymized runner demand insights for brand partners. Believe in the Run

A limited-edition Canyon Ultimate CF SLX Kraftwerk bicycle designed by Ralf Hütter, one of just 21 produced worldwide, headlines Propstore's Music Live Auction on October 1-2, 2026 in the UK. The bike is expected to sell for around $26,000. Propstore

LOWA has signed Swiss trail runner Theres Leboeuf, a 2023 Jungfrau Marathon winner and Trail Running World Championships bronze medalist, to its athlete roster. Leboeuf will also contribute to the brand's trail running footwear development. LOWA

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