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⬆️ Oura Health, the Finnish maker of smart rings that track health, fitness, and sleep, is reportedly seeking to raise up to $3 billion in a U.S. IPO that could come as early as September, targeting a valuation of more than $16 billion, according to Bloomberg.

⬆️ Supertri has acquired the Brighton and Hove Triathlon, with the event continuing under its original branding for the September 6, 2026 race before being rebranded as Supertri Brighton from 2027, becoming the company's second UK event after Supertri Blenheim Palace.

The Professional Triathletes Organisation has signed an MoU with Saudi PIF company Sela to commercially develop and deliver PTO events in Saudi Arabia, beginning with the Saudi Arabia T100 Triathlon on November 27 to 28. The two organizations plan to collaborate on the expanded Triathlon World Tour from 2027. Professional Triathletes Organisation

haku released a case study showing how Blistering Pace Race Management used its personalized email platform across events including the Big Sur International Marathon and Monterey Bay Half Marathon. The platform generated nearly 20% of combined revenue via email and achieved a 67% average returning participant rate. haku

Garmin and Ahotu have launched the Ahotu Marathon badge challenge in Garmin Connect, rewarding users who run a marathon distance in September. Finishers earn a 15% discount on Ahotu.com events and a sweepstakes chance to win race packages to events including the Sydney Marathon, Challenge Roth, and Stockholm Marathon. Garmin

BaseCamp Endurance Coaching has launched the BaseCamp Performance Ecosystem, an integrated athlete development model coordinating endurance coaching, strength training, performance nutrition, mental performance, and bike fit. The model unifies these services into one coordinated plan for cyclists. BaseCamp Endurance Coaching

Bosch eBike Systems reports that U.S. riders on its Bosch smart system have collectively covered an estimated 62 million miles since the platform launched in the country in 2023. The figure is based on anonymized, aggregated data from opted-in eBike Flow app users. Bosch

Verge has returned as the official leader jersey sponsor of the Green Mountain Stage Race, running August 29 to September 1. The brand is supplying General Classification, Sprint, and Queen/King of the Mountain jerseys across all categories using its TOR race jersey. Verge

The Ascension Seton Austin Marathon has renewed its partnership with GOOD GOOD®. The brand has been named Official Jam Partner and sponsor of the GOOD GOOD® Goodie Bag for the February 14, 2027 event. Ascension Seton Austin Marathon

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