We have 11 new press releases today. Have some news to share? Click here for more details. 

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🦖 New research out of Finland found that a single sauna session, paired with a cold shower partway through, temporarily boosted every type of circulating white blood cell, hinting at a short-term immune effect. Read how researchers explain the immune cell surge.

🎨 An Irish artist is running 10 kilometres every day for 100 days, turning each route into a hand-stitched piece in her 1,000-kilometre art project.

🏃 VF Corp’s CEO says one of its smaller running brands now has real billion-dollar potential, revealing on the company’s latest earnings call what’s driving Altra’s next chapter.

🚲 Shimano says rising material and freight costs tied to the Middle East conflict will push up production costs by billions of yen this year, with a portion landing on component prices starting in August.

The Running Event named 65 specialty retailers as 2026 Best Running Stores honorees, selected through 8,300 nominations across 49 states and a multi-stage evaluation including secret shopper visits. Winners will be recognized at the Industry Awards Dinner on December 3 in San Antonio. The Running Event

Garmin reported record second quarter 2026 revenue of $2.02 billion, up 11 percent year over year, with record operating income of $616 million, a 30 percent increase driven by 25 percent fitness segment growth. Gross margin expanded to 62.4 percent and operating margin to 30.4 percent, prompting raised full-year 2026 guidance to $8.05 billion in revenue. Garmin International

Jason Libbert returns to Pensacola Sports as its new President and CEO after previously serving as the organization’s Director of Events for 12 years before departing in 2022. He succeeds Ray Palmer. Pensacola Sports

Mohammed El Youssfi of Morocco and Everlyn Kemboi of Kenya won the 29th PRRO Championship at the 52nd Quad-City Times Bix 7 on July 25 in Davenport, Iowa, with times of 32:08 and 35:30 respectively. Each claimed their first PRRO Championship title and split the $10,000 PRRO Super Bonus. PRRO Circuit

The Denver Colfax Marathon’s sold-out “5K On The Runway,” sponsored by United Airlines, will host 2,500 runners on a Denver International Airport runway on September 12, 2026. A post-race celebration will follow in the United Airlines hangar. Denver Colfax Marathon

The 18th XTERRA Trail Run World Championship will be held on May 8, 2027, in Gozo, Malta, crowning age-division world champions in the Trail Marathon and Trail Half Marathon. Open races will also be available for non-qualified runners. XTERRA

Nix Biosensors has launched an AI-powered conversational feature within its Nix Pro enterprise platform, enabling coaches and performance staff to query individualized sweat and hydration data. The tool generates personalized recommendations based on each athlete’s or worker’s session history. Nix Biosensors

Puresport has launched Pomegranate Ultra Electrolytes, a no-added-sugar hydration sachet delivering sodium, potassium, magnesium, and calcium. The flavor was developed in collaboration with British track athlete Amy Hunt and joins four existing flavors in the range. Puresport

Big River Race Management has deployed an AI-powered race assistant on the Eau Claire Marathon’s website, built on its Project88 platform. The assistant provides runners with real-time answers on registration, courses, packet pickup, and results from a knowledge base of 48 FAQs and over 4,500 race results. Big River Race Management

Human Powered Health has been named the Official Performance Partner of the Mesa Marathon and Phoenix Marathon, and Presenting Sponsor of the Desert Double. All registered participants will receive a complimentary virtual performance assessment from a Performance Physiologist at the Scottsdale lab. Brooksee

The Margaritaville Run Series has announced Margaritaville Vacation Club as a new sponsor for the 2026 season. The brand will provide on-site activations, giveaways, and registration discounts for Vacation Club owners at upcoming events in San Diego on August 8 and Orlando on September 26. Margaritaville Run Series

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