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🏃 A serial record-breaker completed a full marathon layered in enough T-shirts to look like a walking potato, battling near-heatstroke to lock in a new Guinness World Record.

📈 Fox Factory beat its own guidance on both sales and earnings and raised its outlook for the year, pointing to early signs of stabilization across powersports, bike, and aftermarket.

💸 Runners are shelling out thousands on tees with laser-cut sweat patterns and $500 carbon-plated shoes as brands like Bandit and Satisfy turn the sport into a new status symbol.

👟 The North Face's newest trail shoe pairs a firmer foam shell around a softer core with a scrambling zone built right into the toe, in its debut dual-density Offtrail Ultra.

Mascot Sports has been ranked No. 405 on the 2026 Inc. 5000 list of fastest-growing private companies in America. The recognition coincides with the running and wellness agency's tenth anniversary. Mascot Sports

French athletes Arthur Serrières and Alizée Patiès swept XTERRA Czech, with each winning both Saturday's Full Distance Triathlon and Sunday's Short Track. It marked the sixth of seven stops in the 12-race XTERRA World Cup series. XTERRA

XTERRA's 2026 World Tour closes with four international off-road triathlon events, including Suzhou, China (Oct 29 to Nov 1) and XTERRA Tahiti on Moorea (Nov 7 to 8). The season also wraps with XTERRA Cabo in Los Cabos (Nov 21 to 22) and a stop in Nepal's Annapurna Range (Nov 28). XTERRA

H2O Audio has collaborated with IRONMAN world champion Lucy Charles-Barclay to release the limited-edition LUCY CHARLES-BARCLAY x TRI 2 PRO waterproof bone conduction headphones. The run is limited to 500 units and features a custom colorway with a preloaded voice message from the athlete. H2O Audio

ethos announced Amazon's return as Official Community Partner of the 12th annual Kids Day at the Boston Triathlon, keeping registration free for children at the August 22 event at DCR's Carson Beach in South Boston. The partnership is now in its fifth year. ethos

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