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📉 Ragnar is nearing a handoff to new owners after parent company FitLab filed for Chapter 11 in Delaware. FitLab listed $100 million to $500 million in liabilities against $10 million to $50 million in assets. The filing follows reports of missed payroll and vendor lawsuits, and covers 23 FitLab entities, including Y7 Studio and Mile High Run Club.

⏱️ London Marathon CEO Hugh Brasher says organizers may bring back male pacers for the elite women's race in 2027 in a bid for a world record. The race moves to two days, April 24 and 25, with elite men and women racing separately for the first time. A decision is expected in January.

🗽 Ahead of the TCS New York City Marathon, run clubs have gone from niche scene to a near baseline expectation for marathon sponsors. Brands from outside fitness are piling in: about 30% of brands in TikTok running content this year come from outside the industry, up from 25%.

👟 Brooks Running posted its 13th straight quarter of revenue growth, with year-to-date revenue up 12% as EMEA jumped 24% and the Americas and APAC each rose 9%. Footwear grew 11% and apparel 18%. In Q3, the Hyperion Elite franchise rose 68% and trail climbed 44%.

🏀 WHOOP has signed LeBron James as a brand ambassador, formalizing an 11-year relationship that includes a limited-edition band designed with his input. James is already a WHOOP investor. The company was valued at $10.1 billion after a $575 million raise in March, when it reported more than 2.5 million members.

🍺 In Slovakia's High Tatras, the Sherpa Rallye has mountain porters race a rocky 5.7 km trail to a hut nearly 2,000 meters up. Men haul 60 kg loads, including a 30-liter beer keg, and women carry 20 kg. Started in 1985, the race stocks the hut for winter at little cost.

Running USA is accepting nominations through November 30 for its 2027 Industry Awards: the Hall of Champions, Women's Leadership Award and Award of Excellence. Winners will be honored at the Running USA Industry Conference presented by haku, January 31 to February 2, 2027, in Henderson, Nev. Running USA

Bicycle Colorado's 34th annual VeloSwap returns November 7 to the National Western Complex in Denver, with more than 250 vendors selling new and used bikes and gear. New this year are a curated Marketplace and free on-site Bike Fit Validation. Bicycle Colorado

Alpha Win will host the 45th annual Tupper Lake Tinman Triathlon in the Adirondacks on August 21, 2027. The race, founded in 1983, adds new Open and Duathlon distances to its Sprint, Olympic and Long Course lineup. Alpha Win

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