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THE INSIDE TRACK
🎽 Google's has launched a $99 Fitbit Air that is a screenless, pebble-sized wearable designed for 24/7 passive health tracking, and pairing with a Gemini-powered AI health coach in the revamped Google Health app.
🔪 A wrongful death lawsuit alleges an e-bike from Rad Power Bikes caught fire due to defective lithium-ion battery technology while an Alabama family slept, killing the husband, the latest in a string of legal actions against the brand.
🚴 Amazon announced it will no longer sell e-bikes in California that exceed 28 mph amid a rise in deadly crashes involving bikes that blur the line between pedal-assist and motor vehicle classifications.
📈 Fueled by a 92% spike in its Blast footwear franchise and 70% growth in SportStyle, ASICS posted nearly 30% global sales growth in Q1 2026, with North America up 23% and the run specialty channel surging nearly 35%.
🦵 An Ohio State University study of nearly 2,000 surgical patients found that every additional 1,000 post-surgery steps per day tracked by wearables was linked to a 6% shorter hospital stay and lower odds of complications and readmission at both 30 and 90 days.
PRESS RELEASES
BUSINESS
Let's Do This announced a multi-year agreement with Ventures Endurance, the endurance event portfolio of USA TODAY NETWORK Ventures, bringing its AI-powered registration platform across the full portfolio of events including RAGBRAI, the SKECHERS Hot Chocolate Run Series, and the Detroit Free Press Marathon, with tools extending beyond registration to streamlined check-in, bib collection, volunteer coordination, and participant management. Let's Do This
EVENTS
Challenge Family's flagship middle-distance triathlon, The Championship, will stream live and free on May 24, 2026, from the x-bionic® sphere in Šamorín, Slovakia via challenge-family.live, with 80+ elite professionals competing, including favorites Frederic Funk and Will Draper. Challenge Family
FoCo Fondo Presented by Fat Tire celebrates its 11th anniversary with a July 16–19, 2026 event in Fort Collins, Colorado, offering courses from 12 to 118 miles with a $15,000 prize purse split equally across men's, women's, and non-binary categories on the long route. FoCo Fondo
The XTERRA North American Championship returns to Oak Mountain State Park in Pelham, Alabama from May 14–17, 2026, serving as a stop on the XTERRA World Cup circuit and offering 58 qualifying slots to the XTERRA World Championship in Ruidoso, New Mexico in October. XTERRA
SPONSORSHIPS
Spartan and Puck Pack LLC announced a multi-year partnership naming Protein Puck the Official and Exclusive Protein Bar of Spartan Race U.S. for the 2026 season, with the plant-based bar featured at finish line sampling stations and as the presenting partner of the iconic Sandbag Carry obstacle. Spartan
Bike the Coast Ventura's inaugural June 13, 2026 coastal ride has secured local partners including Visit Ventura, Downtown Ventura Association, Ventura Coast Brewing Company, Ventura Coast Cycling, the LA Chapter of National MS, and the Downtown Ventura Foundation, with Ventura-based band The GAMBLE headlining the free Finish Festival. Spectrum Sports Management
The North Face announced an eight-year partnership as the Official Performance Apparel Partner of U.S. Ski & Snowboard, outfitting athletes across all 11 disciplines through both the 2030 French Alps and 2034 Salt Lake City Olympic and Paralympic Games, with a consumer collection launching Fall 2026. The North Face
JOBS
NEW USA TODAY Co., Inc - Event Operations Manager - Event Production
Atlanta Track Club - Coordinator - Volunteer Services
Atlanta Track Club - Digital Marketing Manager
Race Result Americas, Inc. - International Sales Manager
Race Result Americas, Inc. - Technical Support Specialist
Bikeflights.com - Customer Experience Associate
WHOOP - Senior Business Planning Manager
WHOOP - Graphic Designer
Stio - Product Developer (Apparel)
Brooks Running - Apparel Innovation Designer, Advanced
Brooks Running - Senior Designer, Innovation Footwear Design
Check out other great job opportunities on our job board HERE.
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