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🛒 Peloton is expanding well beyond the bike with a strategic acquisition aimed at a category where member engagement has been quietly surging.

🧈 One Canadian dairy brand took the viral "runner butter" trend literally, and the result is a piece of running gear you have to see to believe.

📉 Lululemon's stock slid in after-hours trading after the athleisure giant delivered a forecast that clearly spooked investors.

Sur Nutrition's AltRed beetroot-based oxygen delivery supplement has been named a finalist for Sports Nutrition Product of the Year at the 2026 NutraIngredients USA Awards. Winners will be announced July 13, 2026, in Chicago. Sur Nutrition

HydraPak is expanding its run specialty presence across North America through event sponsorships including the Western States Endurance Run and Chicago Marathon. The push also adds a new sales agency partnership with aventyr Group and targeted retail distribution across the Midwest, Northeast, and other key U.S. territories. HydraPak

Ollie Conway and Jolien Vermeylen claimed victories at Supertri Blenheim Palace. Their wins headlined a group of athletes who earned qualifying spots for the $800,000 Supertri Pro Series Final in Jersey. Supertri

Rico Bogen defended his title at the Sokin T100 San Francisco Triathlon. He secured the repeat win after a dominant performance across the 100km course. Professional Triathletes Organisation

The 2026 XTERRA Belgium marked the event's 10-year anniversary at the historic Citadel of Namur. The milestone capped a decade of off-road triathlon racing at the iconic Belgian fortress venue. France’s Nicolas Duré won the elite men’s race in 2:56:19, while Great Britain’s Kerri-Ann Upham won the elite women’s race in 3:31:23. XTERRA

The Beats and Bands fitness series hosted its largest event to date at sold out Magazine London. The gathering brought together 1,500 participants for a high-energy mix of community, live music, and exercise. Beats and Bands

The Bank of America Chicago 13.1 is celebrating its fifth anniversary. The milestone highlights five years of world-class half marathon racing and community impact on Chicago's West Side. Bank of America Chicago 13.1

Two-time Olympian and Boston Marathon champion Des Linden will join the field for the milestone 50th running of the OUC Orlando Half Marathon. Her appearance adds marquee star power to the anniversary edition. Track Shack Events

General registration is open for the 25th anniversary of the St. Jude Memphis Marathon Weekend, set for December 5, 2026. The milestone event aims to draw more than 23,000 participants and raise over $16 million for St. Jude Children's Research Hospital. St. Jude Children's Research Hospital

The GFNY Global Endurance Sports Series has announced the debut of GFNY José Ignacio, a new coastal road cycling race on Uruguay's Atlantic coast. The event is set for January 3, 2027, during the peak summer holiday season. GFNY

The Rock 'n' Roll Running Series has named Quito, Ecuador, as its newest host destination. The inaugural half marathon and 10K event is scheduled for November 22, 2026. Rock 'n' Roll Running Series

GO! St. Louis has been selected to produce the 2028 U.S. Olympic Team Trials Marathon. The event returns the historic selection race to St. Louis for the first time since the city hosted the 1904 Olympic Games. GO! St. Louis

The Coronado Fourth of July Rough Water Swim, an endurance tradition founded in 1968, is entering a new chapter. The event is being renamed the Crown City Open Water Swim. Easy Day Sports

BikeInsure has published "A 2026 E-Bike Buyer's Guide to the Best eBike Insurance." The resource helps electric bike owners navigate coverage gaps in traditional homeowners policies and evaluate standalone eBike insurance options. BikeInsure

Running apparel brand rabbit has launched its new FastRock™ performance trail collection. The line features abrasion-resistant TrailGuard™ fabric built to withstand hydration pack friction while staying lightweight and breathable. rabbit

Interactive merchandise company Magic Race Swag shared insights on how warm summer weather boosts participant engagement. The heat causes the hidden designs on its sweat-activated race shirts to appear earlier and more consistently during events. Magic Race Swag

Electrolit athlete Nadia Ruiz completed the grueling Everest Base Camp Marathon in Nepal. She finished as the sixth American in a high-altitude race that reaches elevations above 17,000 feet. Electrolit®

Smart wearables brand Amazfit has named renowned explorer, photographer, filmmaker, and author Chris Burkard as the new face of its rugged T-Rex outdoor watch series. The partnership reinforces the brand's push into the outdoor adventure category. Amazfit

The 54th annual Portland Marathon has named Hyundai as the Official Vehicle of its October 4 race. The partnership will feature the lead race vehicles and spotlight a major pediatric cancer research donation through Hyundai Hope on Wheels. Brooksee

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