If your race organization is not using AI tools for your event, you are falling behind. Learn how races can activate AI tools to make smarter decisions and take real actions here.
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THE INSIDE TRACK
⬆️ U.S. sports participation just hit an all-time high, but a closer look at the numbers shows most Americans still aren't getting enough activity each week.
⭐ Smart ring maker Oura is eyeing a U.S. stock market debut that could value the company at more than $16 billion.
⚡️ Amazon is going all in on functional fitness, becoming a global partner of Hyrox and opening dedicated storefronts across Europe.
PRESS RELEASES
EVENTS
The 2026 Santa Monica Classic 10K and 5K, set for September 13, has sold out all general and charity entries, marking the fastest sell-out in the event's history. General entry demand rose 20 percent year-over-year ahead of race day. The McCourt Foundation
Challenge Fortaleza returns to Brazil's fourth largest city as it celebrates its 300th anniversary, drawing more than 3,000 athletes to the start line. Men's favorite Fernando Toldi, ranked 98th by the PTO, and women's contender Mikelle Coelho lead the Brazilian hopefuls against international competition. Challenge Family
AI For Events – What's Beyond Chatbots?
AI Chatbots can help race directors save time on customer service and ensure participants are better prepared (and that's great). But there's more AI value coming to events, and it's time to start talking about how races can activate AI tools to make smarter decisions and take real actions.
What's Coming?
AI Participant Management to make self-serve participant management even easier (securely).
AI Insights to access custom reporting via a secure chat interface with access to key race data. This turns every race dashboard into an individualized reporting console.
AI Dashboard Actions to make race management more intuitive by enabling updates via plain English.
AI is powerful. It's important to balance the usefulness of tools with the need for data security and human verification (Human in the Loop). See what's coming, and how you can harness the possibilities of AI safely and securely.
PRODUCTS & SERVICES
Garmin has expanded its flagship smartwatch lineup with the fēnix 9 and fēnix 9 Pro, the latter featuring a titanium case, enhanced stamina tracking, and the new Garmin Epic activity-grouping feature. Both models include built-in satellite and LTE connectivity, 64 GB of storage, and improved routable maps. Garmin
Stan's has introduced Rolled Gold, a natural latex tubeless sealant for road, gravel, and cross-country mountain bike tires, requiring as little as 35 milliliters per 700c x 28mm tire. The sealant seals punctures up to 7.8 millimeters across a working range of 35 to 100 psi. Stan's
JOBS
NEW Boston Athletic Association - Director of Venue Design & Event Operations
Boston Athletic Association - Salesforce Solutions Architect
ChronoTrack - Business Development & Sales
Boston Athletic Association - Assistant Coach & Administrative Coordinator
American Race Timing and Management - Race Field Tech
Rudy Project North America - Customer Service Supervisor
Outside Interactive, Inc. - VP of Marketing, Mapping
NOBULL - Sr. Associate, Affiliate Marketing
Nike - Generative AI Lead Designer
Check out other great job opportunities on our job board HERE.
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