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THE INSIDE TRACK
🏐 About 285 professional athletes across beach volleyball, speed skating, ultrarunning, and other underfunded sports are now on OnlyFans, using the platform's sponsorship deals and creator revenue to fund training and travel costs their governing bodies won't cover.
🤖 From Strava to Peloton to WHOOP, fitness apps are racing to turn biometric data into round-the-clock personalized wellness coaching, raising questions about what we lose when health decisions are handed over to an algorithm.
💉 WHOOP is entering the clinical health space this summer with on-demand video consultations with licensed clinicians inside its app, paired with electronic health record syncing via HealthEx and two new AI features, My Memory and Proactive Check-Ins, marking a significant shift from performance tracker to health platform.
PRESS RELEASES
BUSINESS
Magic Race Swag designed a custom sunlight-activated finisher medal for the 2026 Bad Bunny 5K & Double Bunny 10K at Addison Oaks Park in Leonard, Michigan, featuring a rabbit-themed design that shifts from white to deeper color tones under UV exposure, creating a shareable post-race social moment for finishers. Magic Race Swag
PRODUCTS & SERVICES
Movemint launched Movemint AI, a full AI event management tool built directly into its platform that lets race directors generate registration pages from past event data, organize photo carousels, and rewrite copy via prompts in seconds, alongside opening its API to developers across the endurance industry. Movemint
RunSignup's Website V2 is now the default for all new races created on the platform, bringing features including shared image galleries, video banners, and customizable templates to every new event without additional cost. RunSignup
SPONSORSHIPS
Waymo expanded its Bay to Breakers partnership ahead of the May 17 San Francisco 12K, serving as Official Rideshare Partner, Official Pace Car, and Autonomous Technology Partner, with its newly branded "Ojai" autonomous taxi leading 30,000 expected participants along the course. Bay to Breakers
Electrolit was named the Official Hydration Partner of Good Guys Racing, a New York-based elite cycling 501(c)(3) nonprofit led by Category 1 racer Cormac Daly, with the brand powering riders through training blocks, race days, and recovery. Electrolit
JOBS
NEW USA TODAY Co., Inc - Event Operations Manager - Event Production
Atlanta Track Club - Coordinator - Volunteer Services
Atlanta Track Club - Digital Marketing Manager
Race Result Americas, Inc. - International Sales Manager
Race Result Americas, Inc. - Technical Support Specialist
Bikeflights.com - Customer Experience Associate
WHOOP - Senior Business Planning Manager
WHOOP - Graphic Designer
Stio - Product Developer (Apparel)
Brooks Running - Apparel Innovation Designer, Advanced
Brooks Running - Senior Designer, Innovation Footwear Design
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