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THE INSIDE TRACK

💸 Hyrox is refunding hundreds of athletes from its Beijing race after a world record holder kept competing through a mid-course incident that led the company to apologize and rewrite its rulebook.

🚔 County officials told Racefaster Half Marathon organizers to route around the worst flooding, and they did, but runners either never got word of the change or ignored it, and now the race is banned from the county's parks for a year.

PRESS RELEASES

BUSINESS

Race Space has launched a unified group proposition combining the Race Space Accelerator, Racecheck and the Race Space Platform under one brand. The company now offers mass participation event organizers integrated marketing, registration technology and participant review services. Race Space

Magic Race Swag has designed sun-activated, color-changing race merchandise, including a butterfly-shaped medal and a monarch-themed tote, for the inaugural Monarch Migration 5K & 1 Mile Caterpillar Crawl. The race takes place September 27, 2026, at Ruby Grant Park in Norman, Oklahoma. Magic Race Swag

CONFERENCES & TRADESHOWS

The Running Conference presented by haku will hold its fifth edition, TRC26, December 6 through 8, 2026, at Burleigh Court, Loughborough University in the UK. The event features industry speakers, panel discussions, networking and brand activations exclusively for RIA members. Running Industry Alliance (RIA)

Are Regulatory Shifts and Market Disruptions Threatening Your Brand?

From strict chemical compliance to shifting consumer buying habits, outdoor brands are navigating unprecedented operational headwinds. Reactive business strategies no longer protect your margins.

Discover how OIA Learning equips your team with specialized frameworks to master supply chain transparency, mitigate policy risks, and translate complex market intelligence into actionable retail playbooks. Turn today's industry blind spots into your brand's strongest competitive advantage.

EVENTS

Pensacola Sports will host the 2026 SEC Women's Soccer Championship at Ashton Brosnaham Soccer Complex from November 8 through 15. The single-elimination tournament features 12 SEC teams, with defending champion Vanderbilt returning and a Fan Fest scheduled on championship day. Pensacola Sports

The second edition of Michelob ULTRA GFNY Pittsburgh-Monroeville, a 79.9-mile cycling race featuring 8,701 feet of climbing, is scheduled for September 20 in Western Pennsylvania. Race weekend activities begin Friday at CCAC Boyce Campus. GFNY

Kristian Blummenfelt and Gustav Iden will compete at Challenge Xiamen on November 7, 2026, joining a 40-strong professional field. The event is a middle-distance triathlon on China's southeast coast. Challenge Family

GFNY held two races on September 13, with JP Tesolin and Lex Albrecht winning the inaugural GFNY Ottawa. Roger Marte and Stephanie Contreras claimed victories at the 6th annual GFNY Punta Cana. Gran Fondo New York Inc.

PRODUCTS & SERVICES

Black Diamond Equipment has released The Founder: Peter Metcalf, the fourth film in its Heritage Series, directed by Mike Call. The film chronicles how Metcalf led the 1989 purchase of Chouinard Equipment's assets out of bankruptcy to establish Black Diamond Equipment in Salt Lake City. Black Diamond Equipment

athleteReg launched a redesigned registration page featuring streamlined mobile navigation, a 67 percent reduction in complexity, and a centralized event overview. The update also includes an optimized registration flow for all devices and new sections for sponsors, media, maps and results. athleteReg

80/20 Publishing has released Dying to Run: An Athlete's Quest for One More Finish, a memoir by Matt Fitzgerald chronicling his battle with long COVID and heart trouble as he attempts to complete the Javelina Jundred ultramarathon. The book has earned acclaim from Booklist and an endorsement from Dean Karnazes. 80/20 Publishing

SPONSORSHIPS

Toyota has signed on as the Official Automotive Sponsor and Official Pace Car for the Big Apple Triathlon on October 10 in New York City. A Toyota vehicle will lead athletes along a course featuring a Hudson River swim, a Henry Hudson Parkway bike leg and a Central Park run. Alpha Win

The Dark Zone podcast will serve as the official podcast of the 2026 USARA Adventure Race National Championship, providing on-site pre-race, in-race and post-race coverage. The October 23-24 event takes place in Central Oregon and is directed by Bend Racing. The Dark Zone: An Adventure Podcast

Electrolit has signed street football athlete Jack Downer, known as Street Panna, as a brand ambassador. Downer will collaborate on content, events and community initiatives representing the hydration brand. Electrolit

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