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The endurance industry has exploded with AI. Find out what RunSignup has been quietly building behind the scenes.

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THE INSIDE TRACK

🏃‍♀️ Olympic medallist and 2011 world champion Jenny Simpson is alive and receiving hospital care in Raleigh, NC after collapsing while pacing a mile race, losing her pulse, and requiring CPR and an AED to restore it.

🔬 Asics has established the Asics Institute of Sport Science Europe to expand its global R&D network, paired with a strategic partnership with HumanFab focused on athlete testing and tennis performance innovation.

⛰️ French trail runner Aurélien Sanchez is gunning for the fastest known time on the 2,650-mile Pacific Crest Trail, aiming to beat Karel Sabbe's 2023 record of 46 days after setting out on June 7.

PRESS RELEASES

BUSINESS

BibRave partnered with HOKA and DICK'S Sporting Goods to execute a three-city Global Running Day experiential event series in Boston, Katy, TX, and Miami. The events featured group runs, HOKA footwear testing, and interactive activations tied to HOKA's "Find Your Frequency" campaign. BibRave

CONFERENCES & TRADESHOWS

Exhibitor registration is now open for the 2027 Little Rock Marathon Race Weekend Expo, scheduled for March 5-6, 2027, at the Statehouse Convention Center in Little Rock. Officials expect the space to sell out as it did in 2026. Little Rock Marathon

What's Next with AI?

The endurance industry (and world) have exploded with AI. To date, we've mostly seen LLM's and AI Chat interfaces popping up everywhere. Today, we're looking at the AI Infrastructure that RunSignup has been quietly building behind the scenes, and what that means for the future of AI and races.

Two Agents Coming Soon:

  1. Public Agent that's read-only and can answer detailed question about race logistics, results and more via chat or email drafts.

  2. Dashboard Agent that's securely connected to your race director dashboard. Over time, this will include dozens of specialists capable of taking real action to make everything from race setup to participant management to reporting efficient and flexible.

Security and stability are crucial for your race technology. Because of that, RunSignup has been focused on building an underlying infrastructure that can safely bring the power of AI to race directors. See what's coming with RunSignup AI, soon!

EVENTS

GFNY will return to Colombia with GFNY Villavicencio on April 25, 2027, featuring a competitive 109 km long-distance race with 1,308 meters of elevation gain and a recreational 76 km medium-distance race. Both races start and finish at Parque Las Malocas in Villavicencio. GFNY

The 17th XTERRA European Championship is scheduled for June 19-21, 2026, at Lake Molveno, Italy, featuring Elite, Age Group, Youth, and Short Track off-road triathlon competition. The event offers 56 World Championship qualification slots and a €30,000 Elite prize purse. XTERRA

The inaugural Bay Area 100 powered by Mount to Coast was held June 13-14, 2026, with Patrick Rabuzzi (16:54:56) and Caitlin Boldt (21:52:12) claiming the men's and women's titles. Of 151 starters, 101 finished the 100-mile course. Scena Performance

SPONSORSHIPS

Road Runner Sports has become the newest sponsor of the 2026 Phoenix Marathon, serving as the official sponsor of the Phoenix Marathon App and Live Athlete Tracking for the Dec. 12 event. The race offers marathon, half marathon, and 10K distances. Brooksee

JOBS

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