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THE INSIDE TRACK
👟 Nike is cutting 1,400 jobs across its global operations and technology teams as part of its ongoing "Win Now" turnaround plan.
📈 A new study by Heuritech shows Adidas surpassing Nike in the global women's sneaker market, while Mizuno and On saw the highest overall growth in social media visibility.
📉 Shimano reported a 46% plummet in operating earnings for its bike division in the first quarter, despite sales being down only 0.7%.
🚴 Strava's latest data reveals that Gen Z cyclists average 12.9 mph, making them the fastest age group, while Boomers maintain a solid 12.6 mph average.
PRESS RELEASES
AWARDS
FindMyMarathon.com announced the winners of its 2026 Best Marathons by State poll, with the Boston Marathon, New York City Marathon, and Chicago Marathon leading their respective states as world-class racing events. The Flying Pig Marathon and Walt Disney World Marathon earned top honors as fan favorites for their exceptional race-day energy and runner experience. FindMyMarathon.com
BUSINESS
GivenGain has partnered with Let's Do This to integrate their registration and fundraising platforms, creating an automated system for mass participation events that will begin with the 2027 Bank of America Chicago Marathon. GivenGain
Cotopaxi released its 2025 Impact Report, highlighting the diversion of 840,603 yards of remnant fabric and the donation of over $1 million to fight global poverty through its foundation. The brand achieved the goals outlined in its five-year sustainability strategy, ensuring all product families incorporate recycled, repurposed, or responsible materials. Cotopaxi
EVENTS
The Rib Mountain Adventure Challenge returns to the Stevens Point and Plover area on Saturday, May 23, 2026, featuring 3-hour, 8-hour, and 18-hour race options. The event already has over 300 registered participants ready to take on the course. IRONBULL / Rib Mountain Adventure Challenge
Continental Team APS Pro Cycling by Team Cadence Cyclery and club team Good Guys Racing NYC have confirmed their participation in the third edition of Gran Premio New York City, set for May 17, 2026. The UCI-sanctioned professional road race will be held on the same course and day as the 14th edition of the Michelob ULTRA GFNY World Championship New York City, with the professional peloton starting ten minutes ahead of the mass-participation field. GFNY
Three-time Olympic medallist Jonathan Brownlee will attempt to set a new record for the Weekend Warrior challenge by completing 10 sprint triathlons across two days at Supertri Blenheim Palace on June 6-7. Brownlee will cover approximately 7.5km of swimming, 200km of cycling, and 50km of running, competing in multiple waves alongside amateur athletes and first-timers. Supertri
GFNY announced the Michelob Ultra GFNY Ventura-California cycling race, scheduled for April 11, 2027, which will bring the GFNY experience to the scenic Pacific Coast just an hour north of Los Angeles. The event features an 87-mile competitive long-distance race with 6,500 feet of climbing and a 47-mile recreational medium-distance route passing through the historic towns of Santa Paula, Ojai, and Carpinteria. GFNY
PRODUCTS & SERVICES
Magic Race Swag is offering interactive race gear, including color-changing shirts, sweat-activated designs, and color-changing medals and cups, to help event organizers enhance their Independence Day 2026 running events. Magic Race Swag
JOBS
Bikeflights.com - Customer Experience Associate
Atlanta Track Club - Manager - Events
BearVault - Product Developer – Outdoor Gear (softgoods)
Track Shack Events - Event Operations Coordinator
Track Shack Events - Event Manager
NOBULL - Manager, Brand Marketing
NOBULL - Merchandising Assistant
Elevate Outdoors - Product Line Manager - Snowboard
Check out other great job opportunities on our job board HERE.
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