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🧠 A systematic review and meta-analysis found creatine monohydrate improved memory by 14% and processing speed, suggesting the supplement's benefits extend well beyond muscle performance.

📱 MyFitnessPal is reportedly exploring a sale, signaling potential shifts in the digital health and fitness app market.

🤖 New York Sports Club partnered with Zing Coach to launch MYCO, an AI-powered coaching platform available to all 170,000 NYSC members, aimed at boosting retention through personalized fitness experiences.

💊 Unilever will acquire U.S.-based nutritional supplements brand Grüns, which produces gummy bears made from vegetables and fruits, as part of its increased focus on wellbeing and beauty products following its food division spin-off.

Veteran sports media executives Allyson J. Davis and Melissa Forman launched Allez! Sports, a global multi-format premium content and integrated marketing media company dedicated to women's sports, which has rapidly gained 56k YouTube subscribers and released multiple original series and documentaries. Allez! Sports

Outdoor Alliance and more than 70 organizations sent a letter to Congress requesting full funding for USFS and BLM recreation budgets and implementation of the EXPLORE Act, to ensure the preservation and accessibility of public lands for outdoor recreation. Outdoor Alliance

SportsShoes.com has partnered with UK performance nutrition brand Puresport, becoming the first online running retailer in its space to stock their science-backed products, including ultra electrolytes, energy gels, and creatine, with the partnership also including brand activations at more than 100 events annually across the UK and internationally. Puresport

The Boston Athletic Association remembers Bob Hall, the first wheelchair division champion at the 1975 Boston Marathon, who crossed the finish line in 2:58 to earn a finisher's certificate and won again in 1977, pioneering wheelchair racing technology that transformed simple wheelchairs into racing chairs and helped build the global wheelchair racing circuit that now counts nearly 2,000 Boston Marathon finishers. Boston Athletic Association

GivenGain has partnered with Chicago Event Management to serve as the official fundraising platform for the Bank of America Chicago Distance Series, including the Chicago Marathon, enabling global donor reach and integrated fundraising experiences for thousands of runners and hundreds of nonprofits. GivenGain

The Running Industry Alliance has announced the evolution of the Women's MultiSport Action Group (WMAG), originally launched in December 2024, into a structured working group within the RIA x Triathlon Industry Alliance ecosystem, with a focus on championing women's progression, leadership, and representation across the running and triathlon business sectors. Running Industry Alliance

RunSignup reported a 14% year-over-year increase in both races and registrations in Q1 2026, pushing its US endurance market share toward 60%, while also integrating AI technology including chatbots now deployed across more than 1,300 customer websites and awarding $10,000 through its Community Grant program. RunSignup

The 40th Carlsbad 5000 saw Drew Hunter win the men's race in 13:47 and Simone Plourde win the women's race in 15:30, with Jacob Nur and Gary Ostwald also setting age-group records at the iconic Southern California 5K event. Carlsbad 5000

The 3rd edition of the Michelob ULTRA GFNY Miami takes place this Sunday on fully closed roads, with all four lanes of Krome Avenue dedicated to cyclists for a course designed for speed and safety, and a brand-new 5K run added so multi-sport athletes can complete the GFNY Miami Double. GFNY

US Olympian and American record holder in the 5,000 meters (12:45.27) Nico Young will make his 10K road race debut at the 57th Northside Hospital Peachtree Road Race on July 4 in Atlanta, aiming to become the first American male to win the international field since Ed Eyestone in 1991. Atlanta Track Club

Track Shack has opened registration for the 50th OUC Orlando Half Marathon on December 5, 2026, featuring a new Intellectual Impairments Division, an Athlete Development Program with a $23,000 prize purse, and approximately 5,000 expected participants benefiting multiple community charities. Track Shack Events

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The USA Triathlon Foundation has expanded the Gwen Jorgensen Scholarship Fund, launched in 2025 through a collaboration between 2016 Olympic gold medalist Gwen Jorgensen, her husband Patrick Lemieux, and philanthropist Scott Filion, to include Canyon race bikes for select grant recipients, removing equipment cost barriers for youth, underserved, and adaptive triathletes. USA Triathlon Foundation

The Boston Athletic Association awarded $125,000 in Spring 2026 grants, ranging from $5,000 to $15,000, to 15 Massachusetts nonprofit organizations including Adaptive Sports New England, Black Girls RUN! Foundation, Girls on the Run Greater Boston, and The Hoyt Foundation, with the next application round launching in September 2026. Boston Athletic Association

Strong Girl Publishing and SHREDLY are launching cycling activist Marley Blonsky's debut children's picture book, The Ragtag Best Friends Bicycle Club: A Story About Riding Your Own Way, on April 15 alongside a signature SHREDLY cycling kit collaboration, with readings and press availability scheduled at the Sea Otter Classic from Friday through Sunday. Strong Girl Publishing

Quintana Roo announced its 2026 professional athlete roster, adding 12 new athletes to bring its total sponsored professionals to 22, with key international signings including Marta Sanchez (ESP), Katrine Græsbøll Christensen (DEN), Colin Szuch (USA), and Blake Bullard (USA), joining an existing roster that includes reigning IRONMAN bike course record holder Kristian Høgenhaug and six-time IRONMAN champion Matt Hanson. American Bicycle Group

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