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THE INSIDE TRACK

🧊 With Tour de France temperatures set to top 44 degrees, the UCI has begun ordering riders to ditch their ice socks, ruling the popular cooling hack an illegal aerodynamic aid.

🚴 On a related note, Escape Collective caught Netcompany-Ineos riders dunking their forearms in ice water in the team time trial start house, a pre-cooling tactic that had the press room talking.

💊 Dissolvable oral strips melt on the tongue in 30 seconds to send supplements straight into the bloodstream, sidestepping the 40 to 60% dose loss that plagues traditional pills and capsules. 

⚖ MIPS will pay $3.25 million to settle a lawsuit alleging that helmets from Bell, Giro, and Fox Racing infringed BrainGuard's patents on rotational-impact protection.

PRESS RELEASES

EVENTS

The 19th XTERRA France drew more than 2,000 athletes to Xonrupt-Longemer on July 4 to 5, with Nicolas Duré defending his Elite men's title in 2:55:14. Alizée Paties claimed her first Elite women's victory in 3:19:24. XTERRA

The CarMax Richmond Half Marathon has sold out for the third year running, with all 9,000 entries claimed for the November 14 race. Registration for the Capital One Richmond 8k remains open. Sports Backers

The 10th annual Maine Summer Adventure Race, a USARA-sanctioned event with 3-hour, 8-hour, and 24-hour options, takes place July 11 to 12, 2026 near Bethel, Maine. The 24-hour race serves as a USARA Regional Championship for the fourth consecutive year. Maine Summer Adventure Race

PRODUCTS & SERVICES

Outside Interactive Inc. has launched Ultimate Mountain Athlete Season 2, presented by Toyota Trucks, following eight community-selected athletes across backcountry skiing, mountain biking, and sport climbing in Colorado's San Juan Mountains. The eight-episode season premiered June 29. Outside Interactive, Inc.

SPONSORSHIPS

Athletic Brewing Company has signed on as a sponsor of the Arthritis Foundation Cycling Experience, supplying non-alcoholic beverages at tour stops. Those include the California Coast Classic Bike Tour from September 26 to October 3, 2026 and the Carolina Hills Classic Bike Tour from May 20 to 23, 2027. Arthritis Foundation Cycling Experience

COROS Wearables has partnered with Olympic 800m champion Keely Hodgkinson, who will use the COROS PACE 4 GPS watch and Heart Rate Monitor to fold data analytics into her training. She is targeting the 43-year-old women's outdoor 800m world record. COROS Wearables

Liv Cycling returns as the official bike sponsor and White Jersey (Maillot Blanc) partner of the Tour de France Femmes avec Zwift for a fifth straight year. The 2026 race runs August 1 to 9 from Lausanne, Switzerland to Nice, France. Liv Cycling

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