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🧘 The founders of Alo Yoga are quietly offloading their wholesale T-shirt business, a move analysts say could set up an IPO or sale as the brand squares up against Lululemon.

🚴 Pharrell Williams and Louis Vuitton just gave Italian cycling brand Pinarello's flagship Dogma F road bike a high-fashion makeover on the Paris Fashion Week runway.

🏃 Tokyo Marathon is pulling out all the stops for its 20th edition, with a record champion's payout and 1,000 more runners joining the 2027 field.

With prior leadership roles at Salomon North America, Jack Wolfskin Germany, and the Outdoor Industry Association, Brad Potts has been named Director of Marketing at LOWA USA. He succeeds Lesley Christoph, who retires after 26 years with the brand. LOWA

haku and Track Shack will host a live industry webinar on July 8, 2026, titled "Retention Matters Most When Your Demand Is Strongest." The session examines why endurance event organizations should prioritize participant loyalty during periods of growth rather than waiting for registration declines to act. haku

DATEV Challenge Roth will be broadcast live and free to a global audience on July 5, 2026, via its official YouTube channel hosted by Sebastian Kienle and Belinda Granger. Coverage will also reach fans through partners including the Olympic Channel, DAZN, Prime Video, and dozens of regional broadcasters worldwide. Challenge Family

Berry Putra won the inaugural GFNY Indonesia-Belitung in 3:13:10 to claim the 2026 GFNY Asia Championship. Thibaut Clement took victory at GFNY La Vaujany-L'Alpe d'Huez in 2:00:36 on a 60km course shortened due to an Orange Heat Alert. GFNY

The Professional Road Running Organization has launched the PRRO-lific Finisher Program, awarding a limited-edition medal to runners who complete all six races in the PRRO Circuit. The qualifying events are the Gate River Run 15K, Cherry Blossom 10 Mile, Lilac Bloomsday 12K, Steamboat Classic 4 Mile, Boilermaker 15K, and Bix 7 Mile. PRRO

RunSignup has released RaceDay Mobile version 6, a rebranded update of its RaceDay Mobile Timing app featuring a new real-time Announcer Mode, automated photo capture triggered by chip read data, and an improved backup timing experience. The app is available free on both iOS and Android. RunSignup

Electrolit has announced a multiyear partnership with Tennis Canada, becoming the Official Hydration Partner of Tennis Canada and the National Bank Open presented by Rogers. The agreement begins with the tournament held August 1 to 13, 2026, across Toronto and Montréal. Electrolit

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