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🏅 The 2026 TCS London Marathon set a new Guinness finisher world record on April 26 with 59,830 participants completing the course, edging past the 59,226 mark set by the TCS New York City Marathon in November 2025.

🎵 Spotify launched access to more than 1,400 on-demand Peloton workout classes for Premium subscribers in English, German and Spanish, marking its entry into the fitness classes category.

🚴 University of Washington researchers built BikeButler, a web application that designs personalized cycling routes by integrating open data and visual language models to factor in terrain, traffic speed, greenery and road surface quality.

🏃‍♀️ Eleven-time Olympic medalist Allyson Felix announced she is coming out of retirement at 40 to chase a Team USA spot for the 2028 Los Angeles Olympics, where she would compete at age 42 in her sixth Games.

Ventures Endurance appointed Dan Lakin as Executive Race Director and Julie Coleman as Acting Race Director for the 2026 Essentia Health Fargo Marathon, while introducing a $50,000 annual contribution to Shoes for Kids, the return of the FARGODOME pre-race expo, and expanded safety, medical, and on-course entertainment enhancements. Ventures Endurance Events

The 2026 Little Rock Marathon delivered $14.1 million in total economic impact for Central Arkansas, including $8.4 million in direct visitor spending, support for more than 2,800 jobs, and over $1.1 million in state and local tax revenue, according to a new Economic Impact Summary. Little Rock Marathon

Seattle-based design-forward drinkware brand MiiR selected Colorado integrated marketing agency rygr to lead public relations and earned media strategy across drinkware, coffee, and upcoming category expansions. rygr

Tern selected BikeInsure as its Official Electric Bike Insurance Partner under a new multi-year agreement, giving customers nationwide opt-in standalone coverage for theft, transit damage, and accidental damage from riding that homeowners and auto policies typically exclude. BikeInsure

4 Ways to Grow Your Race: A Complete Marketing Guide for Race Directors

Growing a race requires a consistent, strategic approach to marketing — one that builds awareness, drives registrations, and brings runners back year after year. This Complete Marketing Guide can help you plot your (marketing) course.

How Can You Grow Your Race?

How do you improve on all four fronts? Check out our comprehensive marketing guide for fresh ideas and inspiration for your 2026 marketing plan.

Super Age launched the Super Age Games, scheduled for November 7, 2026, in New York City as the first competition designed to measure and extend human healthspan through eight trial circuits testing strength, endurance, cognitive fitness, and metabolic and biological health markers. Mascot Sports

Two 2026 Mother's Day-themed races chose color-changing shirts that brighten and shift hue when participants step outdoors, creating a shareable reveal moment that strengthens connection to the event theme. Magic Race Swag

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