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🦺 A new smart safety vest for runners packs rear radar, GPS emergency alerts, and automatic crash detection, and it was designed with a specific group of runners in mind.

🚲 Giant Group just snapped a run of double-digit declines with its May shipment numbers, a sign the bike market may finally be turning a corner.

🚴 All four 2028 LA Olympic road cycling events will finish atop the same punishing climb to one of the city's most iconic landmarks.

🏆 Zwift, Canyon, and Pedal Mafia have launched a North American junior development team with an audacious 10-year goal that aims straight for the top step of the Tour de France.

Michelob ULTRA, the Official Beer Sponsor of FIFA World Cup 2026, has launched a campaign using FANZO technology and a partnership with Men in Blazers. The effort connects fans to the 250 best out-of-home viewing venues across the United States. FANZO

Exhibitor registration is now open for the 2027 Ascension Seton Austin Marathon Health and Fitness Expo, set for February 12 and 13 at the Palmer Events Center. The 70,000-square-foot venue is expected to sell out as it did in 2026, when it drew over 80,000 attendees. High Five Events

Ahmed Muhumed (17:57) and Kasandra Parker (20:16) won the Steamboat Classic 4 Mile on June 6 in Peoria, Illinois, also claiming USATF 4 Mile Championship titles. Parker secured her second consecutive PRRO Circuit victory. PRRO Circuit

The San Francisco Marathon announced that the China Airlines Bridge Half Marathon (First Half) has sold out, the second major category to reach capacity after the Full Marathon sold out in April. Registration remains open for the Second Half, Ultra Marathon, 10K, and 5K. The San Francisco Marathon

Diplo's Run Club has launched its "Diplo's Run Club Essentials" playlist on Amazon Music, backed by a nationwide Amazon Music promotional campaign. The move comes as the series prepares for a nine-event 2026-2027 season opening July 12 in Denver across nine U.S. cities. Mascot Sports

The Pickle Juice Company has launched a brand refresh developed with SMAKK, featuring updated packaging, a modernized logo, refined messaging, and a new digital experience. There are no formula changes to its vinegar-based functional beverage designed to stop muscle cramps. Pickle Juice

Quintana Roo has launched the Service Route Tri, a carbon drop-bar triathlon bike built on endurance road geometry with tri-specific components. It features clip-on aerobars, up to 34mm tire clearance, and a forward position-adjustable post, available in sizes XS through L. American Bicycle Group

Boulderthon has named Athletic Brewing Company as the Official After-Party Sponsor of its September 26, 2026 race weekend. Every participant will receive a complimentary non-alcoholic beer at the finish line. Boulderthon

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