We have 6 new press releases today. Have some news to share? Click here for more details. 

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⬆ Sydney's second year as a World Marathon Major just drew 123,000 ballot applications for about 40,000 spots, up from roughly 5,000 entrants four years ago, see what's fueling the surge in this preview.

⚖ Are mega-endurance challenges raising real awareness, or just boosting one athlete's personal profile? Experts and athletes weigh in on the true impact of ultra-distance philanthropy.

⭐ Skechers claims it's now the second-largest footwear brand in the U.S. by unit volume, fueled by celebrity marketing, comfort innovations, and more than 700 U.S. stores, see how they're closing the gap in the full breakdown.

Do you know what your certifications actually cover, and what they leave out? One wrong claim can turn into a compliance mess fast.

We sat down with Julie M.H. Brown, Sr. Director of Industry Impact and Engagement at OIA, to talk through OIA's new course, Sustainability Standards and Certifications in the Outdoor Industry, and the questions every outdoor industry professional should be asking. Read the full interview here.

Chicago Event Management has received Gold Organization Certification from the Council for Responsible Sport. The recognition reflects that the organization achieved 75 percent or more of best practices across six impact areas, including planning, procurement, resource management, access and equity, community legacy, and innovation. Chicago Event Management

RUN AUSTIN® Kickoff Week will feature more than 60 free group runs across Austin from September 8 to 15. The week kicks off training season ahead of the Spurs Austin International Half on January 17, 2027, and the Ascension Seton Austin Marathon on February 14, 2027. High Five Events

Ultra X I Feel Slovenia returns September 5 to 6, 2026, in the Vipava Valley, drawing approximately 400 participants from 38 nationalities. The trail running and ultra marathon event offers distances from 12km to 110km and serves as a UTMB World Series Qualifier in the 100K category. Ultra X

ChronoTrack's Kairos timing controller, now shipping with a pre-installed cellular modem, provided automatic connectivity and real-time tracking data for Red Dirt Race Management at the August 22 Life Time Leadville Trail 100 Run. The unit supports up to eight connected devices without manual setup. ChronoTrack

Epic Races LLC has named Playa Bowls of Michigan as presenting sponsor of the Detroit Women's Half Marathon, 10K and 5K, scheduled for September 20, 2026, at Belle Isle State Park. Playa Bowls will provide branded hydration stations, a food truck, and complimentary smoothie bowls. Epic Races LLC

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