Calling all race directors! Raising your price again isn’t the only way to cover rising costs. Here are five smarter ways to increase race revenue that keep your race affordable.

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💪 Exercise turns down DEAF1, a gene that builds up with age and stops muscle cells from clearing damaged proteins, Duke-NUS researchers report in PNAS. In fruit flies and older mice, that restored muscle strength.

📉 Fox Factory CEO Mike Dennison is stepping down as the company cuts full-year sales guidance to as low as $1.35 billion. Q3 sales missed guidance too.

🧩 Weird News: A British speedcuber ran a 5:09 mile while solving four Rubik's Cubes. Guinness hasn't confirmed the record yet.

🏅 NYRR will posthumously honor run-walk pioneer Jeff Galloway on Oct. 30. It will also induct Lynn Blackstone, one of six women who sat down at the start of the 1972 NYC Marathon, into its Hall of Fame.

HALO, the largest promotional products distributor in the U.S., has acquired Leslie Jordan Inc., a maker of custom endurance apparel, medals and accessories. Leslie Jordan keeps its name, team and Portland headquarters and gains nationwide production capabilities and a broader product catalog. Leslie Jordan Inc.

BibRave has renewed its digital advertising partnership with Corrigan Sports Enterprises for a fourth straight year, running paid social, Google Ads and YouTube campaigns across CSE's endurance events. In 2026 those campaigns delivered a 14.6x return on ad spend and 23% year-over-year purchase growth. BibRave

The third annual Diplo's Run Club sold out, drawing more than 12,000 participants to Golden Gate Park in San Francisco for a 5K and a music festival with Diplo, Jax Jones, Kah-Lo and surprise guest Too $hort. Raul Arcos and Laure Bishop won the men's and women's races. Mascot Sports

The inaugural Ultra X South Africa "the MAX" started October 19, with 64 runners from 16 countries covering 330km over six stages through the Western Cape and Cederberg. The race finishes Saturday, October 24. Ultra X

The inaugural Cuisine Solutions IRONMAN 70.3 Lake George is set for June 13, 2027, in Lake George, N.Y. Athletes will swim in Lake George, ride a 56-mile bike course through the Adirondacks and finish at Charles R. Wood Park. The IRONMAN Group

The Savannah Southern Half Marathon returns for its second year on Nov. 14 with a new loop course that starts and finishes at Forsyth Park. Registration is up 120%, and organizers expect more than 6,000 runners. Motiv Sports

Switzerland's Alanis Siffert, winner of DATEV Challenge Roth and the Alpe d'Huez Triathlon, headlines the inaugural Challenge Shanghai on October 24. Serbia's Ognjen Stojanović and a group of Oceania athletes lead the men's contenders. Challenge Family

Antonia Horn and Tomáš Hudec won the Trail Marathon at the 2026 XTERRA European Trail Run Championship on October 17 in Kurort Oybin, Germany. Lada Štalzerová and Patrik Juhász won the Trail Half Marathon. XTERRA

Matevž Nunar took his first professional win at Challenge Peguera-Mallorca in 3:42:38. Cathia Schär defended her women's title in 4:10:13, holding off Caroline Pohle. Challenge Peguera-Mallorca

General registration has sold out for every distance of the 40th Big Sur International Marathon on April 25, 2027. A limited number of entries remain through VIP, charity partner and Marathon Tours and Travel programs. Big Sur Marathon Foundation

The third GFNY Bahamas runs Sunday in Nassau on a 100 km competitive course of two loops starting and finishing at Goodman's Bay Park. The Bahamas Ministry of Tourism supports the event. Gran Fondo New York Inc.

Grow Race Revenue Without Raising Prices

Race prices have gone up for five years in a row, and runners are getting more selective about where they spend. Raising your price again isn’t the only way to cover rising costs. There are smarter ways to increase race revenue that keep your race affordable.

Key strategies include:

Small changes add up, and the right mix can grow your bottom line while keeping your race competitive. See all five strategies, with real-world examples for your race.

Garmin has launched the Edge 1060, a premium cycling computer with voice commands through a built-in microphone and speaker. New navigation tools include route previews, road closure alerts and GroupRide detection, and the battery lasts up to 20 hours. Garmin International

Garmin's new Edge Explore 3 and Edge Explore 3 Plus GPS cycling computers offer touchscreens, turn-by-turn navigation, safety alerts, personalized training plans and up to 16 hours of battery life. The Plus adds a built-in speaker and microphone. Garmin International

Garmin's Tacx Nēra indoor smart trainer adds multidirectional motion, power and cadence accuracy within 1%, grade simulation up to 20% and sprint support up to 2,200 watts. It has built-in Wi-Fi and an optional Zwift Ready configuration. Garmin International

STOKE Shoes and Realtree have released a limited-edition collection that puts Realtree's Original and APX camo patterns on four wide-fit sneakers: the FO-MO, VERSA, FO-MO TACTICAL and VERSA 2MILER. The collection is sold at STOKE Shoes and Murdoch's. STOKE Shoes

STEPR is the Official Air Bike Partner of DEKA U.S. through 2027 under a new multi-year deal. It will also be Presenting Sponsor of DEKA Zone 7 and supply its BIONIC BIKE XL VPR for competition and affiliated gyms. DEKA

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