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THE INSIDE TRACK
⭐ Athletech News has released its inaugural Best Fitness & Wellness Hotels and Resorts list, highlighting top U.S. properties offering high-end gyms, biohacker-friendly programs, and spa treatments for health-focused travelers.
⚠️ The TCS Sydney Marathon, in its second year as an Abbott World Marathon Major, drew more than 41,000 runners but was marred by timing and finish-line errors, including a false result listing Michael Savvas with a 1:44:01 time and a misidentified Australian Championship winner.
⚡ Triathlon coach Jonathan Bruney survived an alligator attack during an Ironman practice swim in the Savannah River by jabbing the reptile in the eye, allowing him to escape with non-life-threatening arm injuries.
⚖️ A clinical trial found a ketogenic diet reduced liver fat by 67% in people with obesity, prediabetes, and fatty liver disease, outperforming Mediterranean and low-fat diets, which reduced liver fat by roughly 45%, and reversed prediabetes in about half of keto participants.
PRESS RELEASES
BUSINESS
BaseCamp Endurance Coaching and Lauf Cycles have renewed their partnership through 2028. The collaboration continues across athlete coaching, education, community rides, event preparation, and product development. BaseCamp Endurance Coaching
EVENTS
Seppe Joos of Belgium and Germany's Carmen Burmeister were crowned GFNY European Champions at the second edition of GFNY Bremen, a 100 kilometer race that drew 2,000 riders from 40 countries. Both winners earned a fully paid trip to the GFNY World Championship in New York City. GFNY
Germany's Laura Philipp and Lasse Nygaard Priester won the 2026 IRONMAN 70.3 Zell am See-Kaprun triathlon. Karen Smyers and Craig Alexander were also announced as the IRONMAN Hall of Fame Class of 2026 during the broadcast. The IRONMAN Group
Team Novo Nordisk, the world's first all-diabetes professional cycling team, saw rider David Lozano win the King of the Mountains classification at the Philadelphia Cycling Classic, securing maximum climbing points over the Manayunk Wall and Lemon Hill. Overall race winner Tim Torn Teutenberg of Lidl-Trek finished in 4:20:55. Team Novo Nordisk
The 2026 Kangaroo Island Marathon, Half Marathon and Sealink 10K on August 23 drew 279 runners from 20 nationalities to Flinders Chase National Park, up from 187 participants in 2025. More than 800 total visitors attended the event. Marathon Tours & Travel
XTERRA Austria featured the Austrian Cross Triathlon Championships, with Jakub Jenčuš and Paula Leupold claiming their first XTERRA victories. Marcel Spandl and Jacqueline Jauk earned Austrian titles, while Carina Wasle added a podium finish in her 21st XTERRA season. XTERRA
Fernando Toldi of Brazil won the men's race at Challenge Fortaleza in 3:52:58, with Alexandre Nobre second and Diogo Villarinho third. Mikelle Coelho of Brazil claimed her first professional victory in the women's race in 4:36:38, ahead of Ana Maria Santiso Prado. Challenge Fortaleza
RUN AUSTIN Kickoff Week runs September 8 to 15, offering eight days of daily giveaways totaling over $4,000 in prizes from partners of the Ascension Seton Austin Marathon and Spurs Austin International Half. The week also includes more than 60 free group runs across Austin. Run Austin
What Should the Outdoor Industry Be Learning Next?
Outdoor professionals are being asked to keep up with fast-changing expectations around sustainability, policy, consumer behavior, and business growth. OIA and Outdoor Sportswire want to know which topics would be most useful to you and your team. Take the quick Outdoor Industry Learning Pulse Poll and help shape the conversation. We’ll share the results in a future issue.
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GIVING
The Dave McGillivray Finish Strong Foundation has announced Jadis Yarbrough and Elizardo Melenciano as the first recipients of the $100,000 David McGillivray '76 Endowed Scholarship. The scholarship provides need-based financial assistance to Merrimack College undergraduate student athletes competing in running disciplines. Dave McGillivray Finish Strong Foundation
The Coach Knapp Memorial Fund held its fifth annual Coach Knapp Stair Climb, with over 600 NFL participants across six teams including the Green Bay Packers and Arizona Cardinals. The event raised awareness about distracted driving dangers in honor of late NFL coach Greg Knapp. Coach Knapp Memorial Fund
DeFeet International has released its limited edition All for Nepal sock, with all proceeds donated to the Red Cross. The donation supports victims of flash floods that devastated communities along the Nepal-Tibet border. DeFeet International
PRODUCTS & SERVICES
Teva has launched the Trailpeak, a daily trail running shoe co-developed with Bureau of Adventure ultrarunners Erin Ton and Mike Wardian. The shoe features HYPER-COMF+ midsole cushioning, a speedlace system, and Spider Rubber Endure outsole, and was tested over 1,500 miles across more than nine mountain ranges. Teva
Treat Public Relations, marking 10 years in business, has unveiled new branding including a new logo and website. The agency also introduced its Enhanced service package, which adds storytelling opportunities and in-person media management on race weekends to its existing Essentials offering. Treat Public Relations
SPONSORSHIPS
Epic Races announces the Ann Arbor Marathon will be rebranded as the Trinity Health Probility Ann Arbor Marathon, marking 10 years of title sponsorship, with the 2026 event scheduled for Sunday, October 4, offering distances from 5K to full marathon. Epic Races
The Ascension Seton Austin Marathon, Half Marathon and 5K has named Neversecond as its Official Gel and Hydration Partner for the February 14, 2027 event. The brand will supply its C-Series energy gels and sports drinks to participants on course. High Five Events
One Hundred has named performance footwear brand Mount to Coast as an official partner. The collaboration will debut at Cro Trail in Italy in September and extend across the global One Hundred 100 and 200 mile ultra-trail championship series. One Hundred
JOBS
World Sports Group - Senior Sales Manager – Endurance Sports and Partnerships
Boston Athletic Association - Director of Event Operations and Venue Design
Boston Athletic Association - Salesforce Solutions Architect
ChronoTrack - EU Business Development and Sales
Boston Athletic Association - Assistant Coach & Administrative Coordinator
American Race Timing and Management - Race Field Tech
Nike - Generative AI Lead Designer
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