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THE INSIDE TRACK
⌚ Fitbit's co-founders just unveiled a screenless wearable that lets families track meals, meds, and mood through voice alone, meet the Luffu Link.
⚠ Veteran ultrarunner Jeff Browning, 55, suffered a heart attack just 16 km from the finish of UTMB's grueling TDS race and was airlifted to the hospital, where he remains under medical care.
⭐ Life Time is launching an exclusive new members-only social community with its debut event set for New York City this September, get the details on LT Social.
PRESS RELEASES
BUSINESS
Ahotu, an endurance race discovery platform, has partnered with URUNN, co-founded by Sir Mo Farah, Adam Clarke, and Charlotte Purdue. The partnership connects races found on Ahotu directly to URUNN's adaptive, personalized training plans. Ahotu
CONFERENCES & TRADESHOWS
Outside Days, the outdoor recreation conference and festival produced by Outside Interactive Inc., contributed $42.15 million to Colorado's economy in 2026, a 17 percent increase over 2025. The four-day event drew more than 40,000 attendees and has generated nearly $100 million in cumulative economic impact since 2024. Outside Interactive Inc.
EVENTS
The second edition of GFNY Bremen will draw more than 2,000 cyclists from over 30 countries to a single 100 km championship course in Bremen, Germany. Riders will contend for the GFNY Europe Championship title. GFNY
PRODUCTS & SERVICES
norda and Black Diamond Equipment have announced a long-term partnership with a newly launched co-branded alpine running collection. The lineup includes the norda 000 shoe, Distance 15 Pack, Distance Carbon Z FKT poles, Mini Mission Duffel 30L, Miniwire Carabiner, T-shirt, and cap. norda
SPONSORSHIPS
Sports Backers has named Tailwind Nutrition the official electrolyte partner of the Allianz Richmond Marathon. Tailwind's Rapid Hydration will be served at aid stations during the November 14 marathon, the CarMax Richmond Half Marathon, and the Capital One Richmond 8k. Sports Backers
JOBS
NEW World Sports Group - Senior Sales Manager – Endurance Sports and Partnerships
NEW Boston Athletic Association - Director of Event Operations and Venue Design
Boston Athletic Association - Salesforce Solutions Architect
ChronoTrack - EU Business Development and Sales
Boston Athletic Association - Assistant Coach & Administrative Coordinator
American Race Timing and Management - Race Field Tech
Rudy Project North America - Customer Service Supervisor
Outside Interactive, Inc. - VP of Marketing, Mapping
NOBULL - Sr. Associate, Affiliate Marketing
Nike - Generative AI Lead Designe
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