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THE INSIDE TRACK

💍 The smart-ring maker just teamed up with a pharma giant to put its hardware on the fingers of patients starting GLP-1 treatment, the latest sign of how aggressively wearables are pushing into mainstream medicine.

🚴 After extreme heat forced the cancellation of Ironman France and 70.3 Nice, some athletes rode the course on their own anyway, and one was killed in a crash during the bike leg.

🚲 Brompton has sold a 10% stake to France's Decathlon and a 5% stake to Shanghai-based BA Capital in a deal worth about £18 million, while keeping its independence and London manufacturing fully intact.

📉 Eurobike, long the flagship trade show for the Western bike industry, just watched its turnout get cut in half, and organizers are already rethinking the whole event for 2027.

PRESS RELEASES

EVENTS

Gold Rush Adventure Racing has launched the Gold Rush Adventure Challenge: Dawn to Dusk, a 12-hour adventure race on September 19, 2026 spanning the Marin Headlands, San Francisco Bay, and Angel Island. Competitors will trek, mountain bike, and kayak while navigating by map and compass. Gold Rush Adventure Racing

PRODUCTS & SERVICES

The Academy of Integrated Human Performance (AIHP), founded by Rick Prince, has launched as a fitness education company with its first credential, the Integrated Strength and Performance Coach (ISPC) certification. The program offers lifetime course access, business education, and a job-placement partnership with recruiting firm FIBR. Academy of Integrated Human Performance

ICEOLATE-PLUS, a patented dual-layer compression sleeve that holds hot or cold gel packs during activity, is now available in multiple sizes for the shoulder, back, knee, ankle, foot, elbow, and shin. The garment is sold at Walmart.com and ICEOLATEPLUS.com. ICEOLATE-PLUS

Quintana Roo has launched the Service Grava, its first-ever gravel bike, built around a 931-gram carbon frame with tire clearance up to 56mm, UDH compatibility, and a T47 bottom bracket. Customizable builds come with Shimano or SRAM drivetrains in sizes XS through XL. Quintana Roo

SPONSORSHIPS

THEMAGIC5 has been named the Official Goggle Partner of Beyond The Breakers, the open water swimming summit taking place November 14 to 15, 2026 at Bentley University in Waltham, Massachusetts. The company will offer live facial scans and custom goggle fittings on-site. THEMAGIC5

Diplo's Run Club has announced seven national partners for its 2026 to 2027 season, including Altra as Official Running Shoe, Barry's as Strength and Cross-Training Partner, and WHOOP. The season opens July 12 in Denver and spans eight U.S. cities. Mascot Sports

STUDIES

RunSignup's 2026 Midyear RaceTrends Update reports that per-race participation grew 5.9% and registration revenue rose 9.9% in the first half of 2026. Large races of 5,000 or more participants led the way at 8.2% growth, while race churn stayed historically low at 3.7%. RunSignup

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