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THE INSIDE TRACK
🚲 Giant UK acquired Thomas's Cycle Revolution. TCR ahs 21 employees and operates from various locations in East Anglia with branches in Colchester, Ipswich and Norwich, selling bikes, cycling accessories, clothing and shoes as well as providing a highly regarded repair service.
🚴 Strava's first-ever Metro Commute Report reveals that Boomers lead all generations in bike commuting, with 43% of cyclists recording at least one bike commute in 2025.
⏱️ An analysis of 10 years of Ironman results reveals average finishing times varied by two hours between the fastest and slowest races, identifying events like Copenhagen and Vitoria-Gasteiz that consistently produce fast age-group times.
📸 Champion skier Mikaela Shiffrin and other athletes are moonlighting as sports photographers on the sidelines, generating massive social media engagement while enjoying a fun, creative outlet during their off time.
PRESS RELEASES
AWARDS
FindMyMarathon.com has announced the winners of its 2026 Best Marathons by State poll after tens of thousands of runners participated, with the Boston Marathon, New York City Marathon, and Chicago Marathon leading their respective states. FindMyMarathon.com
BUSINESS
Ultra X has acquired Dragon's Back Race and Northern Traverse out of administration, with former Ourea Events Operations Director Greg Mickelborough joining to head up the delivery of the two events while honoring all existing entries for the 2026 Dragon's Back Race. Ultra X
The Head of the Charles Regatta has named Alexander Packard, former Chief Integration Officer of One Medical, as Chair of the Board of Directors, and appointed Jon Bernstein and Dave Mingey as new board members to bring extensive experience across financial services and global sports marketing. Head of the Charles Regatta
EVENTS
Professional endurance athletes Chelsey Magness and Daniel Staudigel completed a grueling 150.4-mile unsupported long distance paddling of the Willamette River in just 17 hours and 44 minutes, maintaining a relentless pace of nearly 8.5 miles per hour to shatter unofficial benchmarks for the Eugene-to-West Linn corridor. Bend Racing
The flagship full marathon distance of the San Francisco Marathon has officially sold out for the upcoming July 2026 race weekend, prompting organizers to open a waitlist for the historic 50th Anniversary race in 2027. The San Francisco Marathon
NYCRUNS will host an event-record of over 27,000 runners at the 2026 Brooklyn Experience Half Marathon on April 26, featuring participants from 68 countries and over 500 runners raising critical funds for 33 nonprofit organizations. NYCRUNS
British Olympian Sam Dickinson enters the first men's T100 race of the season in Singapore on April 25-26, where he will take on reigning T100 World Champion Hayden Wilde and a high-caliber field that includes half the current PTO World Rankings top ten. Professional Triathletes Organisation
XTERRA Greece Vouliagmeni kicks off the European leg of the 2026 XTERRA World Tour from April 24-26, serving as Stop 2 of the 2026 XTERRA World Cup and offering major qualification opportunities for the XTERRA Youth World Championship and the 30th XTERRA World Championship. XTERRA
GIVING
Spartan and Tough Mudder have officially named givestar as their Official U.S. Fundraising Partner, bringing seamless, integrated fundraising tools to more than 750,000 annual participants to accelerate fundraising impact stateside. Spartan
PRODUCTS & SERVICES

Puresport new Orange Lemonade flavor
Puresport has launched a new Orange Lemonade flavor to its bestselling Ultra Electrolytes range, offering a clean, no-added-sugar hydration sachet that delivers a precise dose of sodium, potassium, magnesium, and calcium to support fluid retention and muscle function. Puresport
SPONSORSHIPS
Spartan and Tough Mudder have announced a new three-year partnership with Snap Fitness, who join as the Official Gym Partner for the UK from 2026 through 2028 to activate across all UK events and engage participants on-site. Spartan Race
JOBS
Bikeflights.com - Customer Experience Associate
Atlanta Track Club - Manager - Events
BearVault - Product Developer – Outdoor Gear (softgoods)
Track Shack Events - Event Operations Coordinator
Track Shack Events - Event Manager
NOBULL - Manager, Brand Marketing
NOBULL - Merchandising Assistant
Elevate Outdoors - Product Line Manager - Snowboard
Stio - Brand Activations Manager
New Balance - Retail Sales Associate
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