We have 9 new press releases today. Have some news to share? Click here for more details. 

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📉 Nike just got dropped from the S&P 100 after a brutal decline, yet its shares barely budged, closing flat as the stock sits down 45% from its February high.

🚩 Backcountry just bought Velofix, a fleet of mobile bike repair vans, betting that white-glove delivery and assembly is what will get more bikes out the door.

🏃 Peloton's cheapest treadmill yet folds in half to cut its footprint nearly in two, giving small-space owners a $2,195 way back into running at home.

💍 Oura is going public with a roadshow targeting a valuation near $15.6 billion, backed by investor interest from Eli Lilly and 74% revenue growth over the year.

Bosch eBike Systems swept every category of the NBDA's 2026 Electric Bike Systems Survey for the third consecutive year, cementing its lead in the eBike systems market. The brand is following that streak with a new tiered dealer training curriculum, Intro Training and Tech Training, backed by a Dealer Training Tour visiting approximately 100 North American cities through February 2027. Bosch eBike Systems

Magic Race Swag has created a sun-activated color-changing challenge coin for Concord, North Carolina Parks & Recreation commemorating America's 250th anniversary. The coin's front turns red and its reverse turns blue in sunlight. Magic Race Swag

Quality Bicycle Products has announced the return of Frostbike, a bicycle industry event scheduled for February 25-27, 2027, at its Minneapolis headquarters. The event will feature a product expo, education sessions and peer-to-peer networking under the theme Take the Lane. QBP

So Every BODY Can Move will premiere its short documentary Not Medically Necessary in New York City on October 29 during NYC Marathon week. The film examines insurance barriers that prevent people with limb loss or limb difference from accessing activity-specific prosthetic devices. So Every BODY Can Move

The 2026 Run Medford Mayor's Celebrity/VIP Mile is scheduled for Sept. 26, featuring Mayor Breanna Lungo-Koehn, athlete Becca Pizzi and other local leaders in a one-mile race through downtown Medford. Proceeds will benefit Medford Public Schools. Run Medford

Team Extremus athlete Varvara Prokhorova won the Trifecta at the 2026 Seattle Spartan North American Championship, finishing first among elite females in the Sprint 5K in 55:05. She completed all three races across 36 kilometers in a cumulative 4:17:37, nearly 40 minutes ahead of the nearest competitor. Team Extremus

Garmin has announced free software updates for select smartwatches, including the fēnix 8, Forerunner 570/970, Venu 4 and vívoactive 6, adding fall detection, hands-free voice control, quick workouts and Garmin Run Coach plans. The update also brings Indoor XC Ski tracking and enhanced Enduro ride profiles to Edge cycling computers. Garmin

COROS has launched the PACE 4 Pro, an endurance sports watch featuring a 1.47-inch AMOLED sapphire glass display, titanium bezel and 60 hours of GPS tracking. The watch offers 21-day daily battery life, global mapping with twice the RAM of the PACE 4, and voice note support. COROS

PNC Bank will return as the Official Banking Partner of the Ascension Seton Austin Marathon and presenting partner of the Health & Fitness Expo, held February 12-13 at Palmer Events Center. The expo runs ahead of the marathon on February 14, 2027. High Five Events

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