Are races growing in 2026? Get the real data to see how our industry is performing and other trends around race events.

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🏃 Four-time Olympic gold medalist Mo Farah's running app just landed a seven-figure raise, a bet that the global running boom still has plenty of road left.

🚵 The internet's favorite mountain bike race sends more than 1,000 riders careening down a French glacier from 11,000 feet in a single mass start, and the footage is every bit as chaotic as it sounds.

🚴 A cycling lawyer lays out exactly what to do after getting hit by a car, including the one phrase you should never say at the scene.

🤖 A retailer's AI-generated bike ad is under fire after cyclists spotted a string of impossible details baked into the image, from the brakes to the bike's own handlebars.

BibRave, an influencer and experiential marketing agency, has been selected by Driff, a platform for paid one-on-one conversations between experts and their communities, to build its foundational creator community. BibRave will support Driff's creator growth strategy through recruitment, vetting, operational planning, and strategic advisory services. BibRave

CLASH Endurance has opened registration for its Coastal Mississippi multisport event, set for April 2 to 4, 2027, in Gulfport. The weekend will also host the USA Triathlon Paratriathlon National Qualifier on April 4, giving paratriathletes a path to the 2027 USA Triathlon Paratriathlon National Championships. CLASH Endurance

Challenge Kaiserwinkl-Walchsee returns June 28 with more than 1,800 athletes from 31 nations on a demanding 113km Alpine course. Defending champion Tjebbe Kaindl and three-time winner Frederic Funk lead the men's field, while Nina Derron, ranked world #41, headlines the women's race. Challenge Family

The midyear numbers for 2026 are in, showing an impressive continuation of the multi-year growth streak for races. On average, races grew 5.9%, and, for the first time since COVID, large races grew the most (8.2%).

Midyear Data Highlights:

Races must capture the running enthusiasm now, while participants are actively looking for events. Review all the latest numbers to evaluate how your race compares to the national trends. Then, keep pushing your marketing efforts, get creative with your revenue streams, and ensure the best race day experience to continue growing into 2027. 

Nix Biosensors has launched a Risk Assessment Dashboard within its Nix Pro platform that uses AI modeling and published research to calculate real-time Injury, Cognitive, and Performance Risk based on an individual's dehydration level. The company frames it as a new category of hydration intelligence. Nix Biosensors

Bikeflights has added built-in RFID tracking to domestic US bike shipments in collaboration with UPS, giving customers near-real-time visibility into where their bike is at each step. The feature is available by request and will debut at RAGBRAI in mid-July. Bikeflights

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