We have 7 new press releases today.

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👟 Alo launches its first trail sneaker, the Alo Trail, featuring an oversized sole, speed drawcord lacing system, locking closure, and stabilizing heel clip, retailing at $295 and available April 9 on Alo.com and in Alo Sanctuaries worldwide.

🚲 Pon Holdings, owner of Cannondale, Cervelo, and Santa Cruz, reported 2025 bicycle business revenues of approximately 2 billion euros out of 9.7 billion total, with profitable operations and a new CEO, Christian Dahlheim, taking the helm effective April 1.

🏃 World Athletics plans to launch a standalone World Marathon Championships from 2030, with Athens potentially hosting the inaugural event featuring men and women competing in alternate years.

Fleet Feet announced an official vendor partnership with Nike to expand distribution of Nike Running footwear, apparel, and accessories across its nationwide network of over 285 stores, with plans for immersive in-store experiences and community activations launching with the Nike Pegasus 42 on April 9. Fleet Feet

Competitive Edge Racing and K.O.F.M. x Thielemans - Bildin - Van Eyck Sport Cycling Team confirmed participation in Gran Premio New York City on May 17, 2026, joining six Continental and four club teams in the UCI-sanctioned race. GFNY

Suunto introduces the Suunto Spark, its first air-conduction open-ear headphones featuring integrated health and training capabilities including cadence monitoring, running mechanics tracking, and neck posture alerts, available April 8, 2026. Suunto

Predictive Fitness launched a fully redesigned TriDot mobile app featuring a mobile-first interface, direct workout delivery to devices, built-in schedule flexibility, and social training and community features, powered by the FitLogic AI engine built on over 20 years of athlete data. Predictive Fitness, Inc.

Olé Cocktail Co. returns as official partner of the ASICS Los Angeles Marathon in a multi-year agreement, deepening its commitment to active lifestyle communities through continued race sponsorship. The McCourt Foundation

Tough Mudder and DUDE Wipes announced a partnership for the 2026 U.S. season, with DUDE Wipes becoming the Official and Exclusive Wipe Partner, featuring a "DUDE-ified" Block Ness Monster branded obstacle, custom social content, and onsite activations at all U.S. events. Tough Mudder

Electrolit announced a partnership with golfer Gabriella "Gabby" DeGasperis, known as Gabby Golf Girl, who has nearly two million social media followers and won the South Florida Junior Open, with Gabby showcasing how hydration supports her performance and content creation. Electrolit

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