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🎟️ The 2027 Norseman Xtreme Triathlon lottery drew 16,033 entrants, more than double last year's 7,956, for about 250 expected starters on August 7, 2027. Women's entries nearly tripled to 1,907, applicants came from 110 countries, and “Norseman 2.0” brings tighter cutoffs and partial course closures.

🚲 Cannondale is closing its Wilton, Connecticut headquarters, its home since its 1971 founding, and moving U.S. sales and operations to Santa Cruz, California, alongside Pon.Bike sister brands Santa Cruz and Cervélo. A state filing lists 143 workers who may be affected, and the global headquarters moves to Woudenberg, Netherlands, with job cuts phased through December 31, 2027.

🌀 Weird event: Lausanne's Vortex Race sends runners up a 2.6 km ramp, eight times around, inside a circular student residence built for the 2020 Winter Youth Olympic Games. All 2,500 entries sold out across 3K, 7K, team and “Any Pace” options, with free entries for runners with disabilities and their guides.

⌚ Wearable technology ranked No. 1 for the 10th time in ACSM's 2027 fitness trends report, based on ratings from more than 1,400 fitness professionals. Mobile exercise apps rose to No. 2, balance, flow and core strength to No. 3, and group fitness classes jumped from No. 13 to No. 7.

AKTIV Against Cancer will honor Summit Health Cares and Peloton instructor and breast cancer survivor Leanne Hainsby-Alldis at its October 28 Awards Dinner. The dinner coincides with the opening of the first U.S. AKTIVcenter at Summit Health's Berkeley Heights, New Jersey location. AKTIV Against Cancer

IRONMAN 70.3 Utah debuts August 21, 2027, in Orem, with a 1.2-mile swim at Deer Creek Reservoir, a 56-mile bike and a 13.1-mile run. General registration opens October 29. The IRONMAN Group

UCI Elite Men's Road World Champion Brandon McNulty and U.S. National Road Champion Quinn Simmons will ride the 43rd El Tour de Tucson on November 21. They join 11,000 cyclists at the charity cycling event. El Tour de Tucson

The 8th Annual Grand Canyon Trail Half Marathon on October 24 has sold out all 700 slots. Races include a marathon, half marathon, 5K run/walk and children's 5K in Tusayan, Arizona. Run Tucson

Forty-eight four-person teams from 34 states will race the 2026 USARA Adventure Racing National Championship, hosted by Bend Racing at Diamond Lake Resort in southern Oregon. It doubles as the Adventure Racing World Series North American Regional Championship, with a World Championship entry to Croatia on the line. U.S. Adventure Racing Association

The Challenged Athletes Foundation's San Diego Triathlon Challenge runs October 23 to 25 in La Jolla, with adaptive sports clinics and a duathlon-format triathlon. The Heroes of Sport Awards will honor Mohamed Lahna and Kate Delson. Challenged Athletes Foundation

Michelob ULTRA GFNY Florida Hardee returns for its seventh edition October 25 with a new 85-mile course. The weekend also adds the inaugural GFNY Florida Hardee 5K Run presented by AdventHealth, so athletes can ride and run. GFNY

Ahotu and the adidas Running App will host the “10K WITH AHOTU” Virtual Race on November 29. Finishers earn a race badge and a shot at a 2027 marathon bib in Lima, Stockholm or Manchester. Ahotu

Wicked Fast Race Co. has named Back on My Feet, a nonprofit that supports people experiencing homelessness and addiction through running, its Official Charity Partner. The partnership covers all seven of its Massachusetts road races. Wicked Fast Race Co.

Topo Athletic has launched its first GORE-TEX Footwear Collection: the Terraventure 5 GTX, Trailventure 3 GTX and Ultraventure 5 GTX, built with GORE-TEX Invisible Fit technology. Each has a Vibram Megagrip outsole and keeps the brand's roomy toe box. Topo Athletic

COROS has launched the DURA 2 SOLAR bike computer, with carbon and anodized aluminum construction, a 3.5-inch touchscreen and a 120-hour battery with 2:1 solar regeneration. Offline re-routing, climb detection, live tracking and voice commands round it out, with availability November 3. COROS

The Ascension Seton Austin Marathon has renewed SPIbelt as the Official Running Belt of its February 14, 2027 race. The renewal lands on the 20th anniversary of the Austin-founded brand. High Five Events

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