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THE INSIDE TRACK

💸 The UK will spend about $85 million to host the 2027 Tour de France and Tour de France Femmes grands départs, roughly $14 million for each of six days of racing. Fans will also pay up to about $130 to attend the Edinburgh Castle opening ceremony and team presentation, which is usually free.

🧪 Lululemon has settled with Texas Attorney General Ken Paxton over his April probe into possible PFAS "forever chemicals" in its activewear. The company agreed to enforce chemical safety standards across its supply chain for three years through independent lab testing or third-party certifications, with no financial penalty and no admission of wrongdoing.

📰 While cycling media went digital, the team behind 111 issues of Peloton magazine went back to print with Fausto, and nine issues in, it's thriving. The print-first title publishes five 148-page magazines and one 48-page newspaper a year, has partnered with the Tour de France since its first issue and landed the North American rights to the Tour de France Guide.

PRESS RELEASES

AWARDS

RunSignup has opened nominations for the 2027 Alan Jones Timer of the Year Award, honoring race timers who have made a lasting impact on the endurance community. The winner will be announced at the Timer Education Summit, February 23 and 24 in Tampa, Florida. RunSignup

BUSINESS

Veloci Running has signed an exclusive European distribution partnership with brand incubator Hectic, covering wholesale, retail and online sales in 10 countries including the UK, France and Germany. The rollout of its three shoe models starts in spring 2027. Veloci Running

GSI Outdoors has named Karl Fritzsche, a 25-year product veteran of brands including Helinox, YETI and Cascade Designs, as Senior Product Manager. He will lead consumer product strategy, design, development and global sourcing. GSI Outdoors

High Five Events is hiring part-time expo crew and event operations crew for its 2027 Austin season, with a staff information session on November 9. The season includes events on January 17, February 14 and April 11. High Five Events

BibRave and Therabody will offer free branded pedicab rides to New York City Marathon participants on October 31 and November 1. Look for them near the Marathon Expo on Saturday and along Columbus Avenue near the finish on Sunday. BibRave

EVENTS

Edwin Morel won the men's race at the seventh Michelob ULTRA GFNY Florida on October 25 in Hardee in 3:35:45. Jenny Krause took the women's title in 3:41:43 on the new 85-mile course. GFNY

Trail runner Meikael Beaudoin-Rousseau won the ElliptiGO World Championships, October 16 to 18, setting a new men's record up Palomar Mountain in 1:09:30. The win caps a season that also included victories at the WMRA Mountain Running World Cup Final and the Mount Washington Road Race. ElliptiGO

Malibu Moves drew 2,500 participants to its third annual two-day running festival, October 24 and 25, with registrations up nearly 20% year over year. Cumulative donations now top $150,000 for youth-focused charities and Malibu fire relief. Malibu Moves

More than 1,300 riders took on Bike the Coast along San Diego's coastline on October 24, on routes from 7 to 100 miles. The event raised over $10,000 for the National MS Society for the second straight year. Spectrum Sports Management

Warner Bros. and Mascot Sports will host the inaugural Superman 5K on April 18, 2027, at Pan Pacific Park in Los Angeles. The lineup includes a 5K, the Metropolis Mighty Mile, Krypto's Superdog Dash and a post-race music festival. Mascot Sports

New Zealand pro Christian Davey, who has trained with the XTERRA Elite Team in Suzhou for two years, previews the technical Yuyang Mountain MTB course ahead of the XTERRA World Cup finale on November 1. The finale follows the October 30 Short Track race at Panmen. XTERRA

GIVING

The ASICS Falmouth Road Race's Numbers for Nonprofits program raised a record $9.98 million in 2026, its sixth straight record year, with more than 4,300 runners on 210+ charity teams. That pushes the program's total past $90.38 million since 2000. Falmouth Road Race Inc.

CharityTeams will hold the first annual Susan's Day on November 1 to honor founder Susan Hurley. The new Susan Hurley Fund will commit $75,000 in fundraising support to charity runners and nonprofits during the 2027 Boston Marathon season. Dave McGillivray Finish Strong Foundation

PRODUCTS & SERVICES

UltraSignup is launching a rebuilt race registration platform this winter, with permanent event URLs, athlete profiles, Adyen payments and built-in waitlists and lotteries. It will preview the platform at the US Trail Running Conference, November 5 to 7 in Nashville. UltraSignup

haku has launched Intelligence Hub, a suite of AI-driven capabilities on its connected platform for endurance event organizations and nonprofits. It helps teams pull business insights, automate workflows, improve customer service and plug into the AI tools they already use. haku

Ciele Athletics has launched its second Woolmark-certified collection, built on its Sorino natural fiber platform for cold-weather temperature regulation and moisture management. The lineup includes Merino wool and silk base layers, face masks, neck tubes, balaclavas and four beanie styles. Ciele Athletics

SPONSORSHIPS

The McCourt Foundation has named Road Runner Sports the Official Sports Retailer of the ASICS Los Angeles Marathon and its full Los Angeles events calendar in a multi-year deal. Road Runner Sports will host official training runs and activations at the Lifestyle Expo at Dodger Stadium. The McCourt Foundation

Meanwhile Brewing Co. returns as Official Beer of the Ascension Seton Austin Marathon, Half Marathon & 5K on February 14, 2027. The brewery will host the Meanwhile Beer Garden at the downtown Finish Line Festival. High Five Events

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